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Social Selling Secrets Masterclass

wiredPRworks

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Audit: review marketing and business activities, objectives and goals.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. She started the company in 2004 as a side hustle before taking it full time five years ago. That role enabled her to work alongside the company’s marketing team as well. Giving back to her passions.

Meeting 52
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Phineas Taylor (P.T.) Barnum had a knack for creating buzz.

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Branding Together: Inside Influencer-Targeted Events From Don Julio and Princess Cruises

PRSay

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

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NIL from a former student-athlete and professor perspective

Karen Freberg

allowed student-athletes to be able to market and have ownership control over their name, image, and likeness (otherwise known as NIL) while they are in college. ” When I was a student-athlete, being online with a website and having a different approach in my storytelling was one way I was able to stand out from my competitors.

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Rebirth: LEGO

The Hoffman Agency

The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. The replica products are not compatible with LEGO, and so despite plenty of marketing and retail presence, LEGO remains an iconic toy worldwide. Rise of Vig.

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Exposing PR’s weaknesses

PR Conversations

Others now describe themselves as storytellers, content curators or narrators. Likewise, I’m concerned by those who say PR is marketing, yet display little understanding of the underpinnings of either domain. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).