P.T. Barnum: “There’s No Such Thing as Bad Publicity”
Doctor Spin
MAY 30, 2023
His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Phineas Taylor (P.T.) 3 Chryssochoou, X. and Volpato, C.
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