Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. 3 Chryssochoou, X.

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Publicity eBook Ethics Resources 52

Doctor Spin

DECEMBER 4, 2022

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground. Journal of Personality and Social Psychology, 95 (4), 810–825.

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How To Handbook Resources Groups 52

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The terms of the deal were not disclosed.

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Software Internal International Pitching 85

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. She is editor-in-chief of the Journal of Communication Management. Here are the four P cornerstones where my thinking sits right now.

Leadership 111

Leadership Publicity Government Journalism 111

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

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Study Writing Facebook Groups 120

Maxim Behar

SEPTEMBER 3, 2023

Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. Here's a very small part of the history I have as a person in journalism with a long career path, then in private business. Maxim Behar: In 2004 I received a strange email from my acquaintances in Paris. In the meantime, we slice the onion very carefully.

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Course Meeting Local Travel 59