Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. The Community Foundation moved from $880 million in assets with annual grant-making of $80 million, and no brand awareness, to $1.2 She earned her credential in 2001.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Cision

MARCH 31, 2017

And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. Jane Pauley anchored it, and the team won an Emmy for Best News Magazine Report of 2001. That’s how we keep our brand relevant, and it’s why we’re the #1 entertainment news site.

Television 120

Television Social Media Sports Travel 120

Cision

SEPTEMBER 30, 2015

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. As with other forms of CSR, supply chain CSR requirements can positively affect businesses even beyond the reputational risk management factors. Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

Mark My Words

MAY 5, 2015

The shrewd stunts of political history have involved players that have, often out of desperation, staked their reputations in order to gain an upper hand. The slab cranks the same point up to eleventy stupid and creates an image of overblown iconicity – Exodus and 2001 via the Thick of It – that no press office can control.

Writing 60

Writing Policies Interviews Reputation 60

Polaris

FEBRUARY 16, 2015

If you want editorial coverage for your cereal brand, first target the media who typically write about food. In September 2001, I was working on a credit card launch for a Canadian bank. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more.

Banking 100

Banking Media Local Survey 100