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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

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How the APR Changed My Future

PRSay

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. The Community Foundation moved from $880 million in assets with annual grant-making of $80 million, and no brand awareness, to $1.2 She earned her credential in 2001.

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Behind the Headlines with Sharon Hoffman

Cision

And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. Jane Pauley anchored it, and the team won an Emmy for Best News Magazine Report of 2001. That’s how we keep our brand relevant, and it’s why we’re the #1 entertainment news site.

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The writings on the wall

Mark My Words

The shrewd stunts of political history have involved players that have, often out of desperation, staked their reputations in order to gain an upper hand. The slab cranks the same point up to eleventy stupid and creates an image of overblown iconicity – Exodus and 2001 via the Thick of It – that no press office can control.

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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

If you want editorial coverage for your cereal brand, first target the media who typically write about food. In September 2001, I was working on a credit card launch for a Canadian bank. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more.

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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. This route is unlikely to secure a reputation for the quality of our professional intellect either. Money can’t buy respect.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I miss the issues and reputation management work, especially on corporate responsibility issues. What do you miss most about working in PR?

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