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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

If you are a vendor that was not mentioned, and you have a focus on PR and corporate communications, contact me and I’ll add you to the list here and put you on the list for this survey question next year. . The ever-evolving nature of the PR/social/corporate reporting structure [Arik Hanson].

Survey 71
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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner. That’s probably our biggest thing in certainly public relations, and corporate communications as well.

Sports 68
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Whose Ideas are Whose? Protecting IP

PRSay

She is principal of Longcrier Communications, an integrated communications consulting business she started in 2015, after more than 30 years in all aspects of corporate and government communications. Sandra is the 2016 Ethics Chair for the OKC Chapter of PRSA and the PRSSA co-liaison at the University of Oklahoma for this semester and 2017.

Ethics 60
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. 2) Listen: simple searches and monitoring.

Software 115
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Putting PR on the Table for Minority Students

PRSay

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. The 2016 labor force statistics from the current population survey provided by the Bureau of Labor Statistics reports that of all people employed in public relations, still less than 10% are African American.

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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros.