ImPRessions - Crenshaw Communications

JUNE 22, 2020

B2B tech companies typically deal with sophisticated and knowledgeable customers. The B2B marketplace is shifting – starting with customer demographics. There’s a misconception, however, that only high-level executives at customer businesses have purchasing power. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. We’re now living in an era where Facebook, Instagram, Twitter, LinkedIn, and even TikTok are revolutionizing how businesses interact with customers , employees, investors, and the general public.

Social Media 87

Social Media Reputation Communications Company 87

PR for Anyone

JULY 14, 2021

In business today it’s vital that you share your story. They want to understand who that person is and why the person does what they do. Sharing your story allows potential clients and customers to relate with you. It’s also something the media can use in their story – your story.

Pitching 130

Pitching System How To Sports 130

Sword and the Script

SEPTEMBER 26, 2023

People follow brands on social media to stay informed about products or services The survey asked respondents why they follow brands on social media. If that’s your metric, you are set up for failure. People are already following you because they are interested in your products. Keep it simple and keep it real.

Survey 124

Survey Social Media Brand Branding 124

Remote PR Jobs

SEPTEMBER 25, 2023

It’s well known within PR circles that the best way to kill your chances of getting press is to issue a press release. It’s well known within PR circles that the best way to kill your chances of getting press is to issue a press release. First of all, reporters generally don’t read PR Newswire or other wire distribution services.

Industry 100

Industry Agency Report Technology 100

Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. We will begin seeing more jobs and spending from both businesses and consumers. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. Who are the investors?

How To 100

How To Report Pitching LinkedIn 100

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. As a result, however, companies are becoming polarized, as opposing points of view clash.

Employee 172

Employee Survey Policies Leadership 172

ReimaginePR

JUNE 15, 2020

At this point in the 21 st century, businesses should know by now that having a presence in the digital business space is not a luxury: it’s the bare necessity. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Your vision may be skewed, especially if you’re only paying attention to the dollars coming in and going out. What do I mean by that?

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Educate future customers. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

Presspage

DECEMBER 2, 2021

Aside from being costly, it also disrupts business and erodes trust – you would think twice before giving any personal data to an organization that has gone through public data breaches, right? This is why managing Information Security practices should be a top priority for most organizations, businesses, and teams around the world.

Software 135

Software Enterprise Data Internal 135

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. To that end, this year’s roundup is uh-mazing. There are so many thoughtful contributions – from people working on both the in-house and agency sides. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? . billion views through user generated content (UGC) on the platform. Video ads aren’t skippable.

B2B 310

B2B Video Creativity Social Media 310

PR 20/20

JANUARY 19, 2023

Are you familiar with your organization’s buyer personas? Does your company even have buyer personas established? Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. While you may know who your customers are, do you know their specific needs and interests?

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Contently - Strategy

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire.

Brand 249

Brand Branding Insurance Insurance 249

Flack's Revenge

JANUARY 10, 2019

Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Too many brands still operate in output-only mode and then wonder why no one has noticed. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. These people range from customers, investors, journalists, and employees to business partners.

Video 108

Video Marketing SEO Social Media 108

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In the tech industry, communications and PR have greater importance than other industries because your tech products or services may contain complex concepts that are not so easily understood by the general public. Leverage SEO in Press Releases. Leverage Social Media.

Company 98

Company Communications Case Study Engineering 98

PR for Anyone

APRIL 13, 2022

93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. This is why my PR Tips are generally under 2 minutes. Finally, solve a problem in your videos.

Video 130

Video Strategy YouTube Interviews 130

Stern + Associates

JULY 27, 2023

Driven by a political backlash, the notion that environmental, social and governance (“ESG”) issues should play a key role in business and investment has been widely challenged or even outright attacked in some cases. Again, spending time on generalities does little to assuage skeptics or reassure those who do care about sustainability.

Communications 86

Communications Corporate Government Energy 86

Solo PR Pro

AUGUST 24, 2021

But, do most companies know what their customers want when it comes to social content? I have a few relatively simple ideas to help bring the focus back to your customer when developing social media content. Develop a customer focus group. Survey your customers twice a year. Apparently, not so much.

Social Media 105

Social Media Media Survey Meeting 105

Presspage

JUNE 29, 2022

But what’s less well known is that all business processes benefit from the approach, however warm and fuzzy they seem. Customer strategy. And yes, even your corporate comms and PR. And yes, even your corporate comms and PR. Because ultimately, all business processes are workflows. Human resources. Market research.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

But what’s less well known is that all business processes benefit from the approach, however warm and fuzzy they seem. Customer strategy. And yes, even your corporate comms and PR. And yes, even your corporate comms and PR. Because ultimately, all business processes are workflows. Human resources. Market research.

Software 78

Software Corporate System Data 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Imagine your stock price tanking 30% because of one TikTok video.) Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Imagine your stock price tanking 30% because of one TikTok video.) Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

Sword and the Script

JULY 20, 2021

The customer’s needs are completely missing from the message. The right marketing strategy is ultimately a lead generation strategy, helping young tech companies win business by demonstrating their value, building their credibility and eventually, building affinity for their brand. It’s one thing to know who your buyers are.

B2B 172

B2B Company Marketing SEO 172

Critical Mention

JULY 1, 2019

We try to make every decision with our customers’ best interests in mind and we firmly believe that this decision puts us in the strongest position to best serve current and future customers. In general, these rumors consist of misleading, negative information about Critical Mention.

Print 101

Print Comparison Social Media Media 101

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. It rounds out the picture of who you are and demonstrates your authority. The Classic.

Examples 225

Examples Insurance Insurance Fashion 225

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. First, most analyst firms publish in-depth research that potential clients and existing customers buy on an ongoing basis. Bring your best deck.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

APRIL 23, 2019

This holds true whether whether you’re a startup or a more mature business. Be clear-eyed about your numbers. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Yet new funding rounds are a dime a dozen. In funding PR, size matters.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. That’s putting your money where the mouths are.

Brand 284

Brand Branding Small Business Retail 284

5W PR

NOVEMBER 19, 2021

Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Businesses can build a devoted following using content marketing that is informative and compelling. Connect, involve, and establish your brand by sharing your story.

Content Marketing 148

Content Marketing Marketing Measurement Data 148