Melissa Agnes

FEBRUARY 25, 2014

We know (or at least we should know) that we’re always at risk of security breaches and hack-attacks when it comes to the online world. ” What a nightmare. But not many would have imagined their actual devices to be a security risk. Apparently this bug has existed for the past 5 months and was just discovered. Case Studies'

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Shift Communications

NOVEMBER 29, 2022

It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. We’ve combed through them all, and here’s what’s been rising to the top and will be guiding our thinking in 2023. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Sword and the Script

JANUARY 25, 2020

It had all the makings of a good story, except for one thing: the company didn’t want to discuss those earlier rough times anymore. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. The problem is, that’s not a story and not one the business trade press will cover. An anomaly?

Storytelling 117

Storytelling Examples B2B Chemicals 117

PRSay

SEPTEMBER 8, 2017

This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. When I chaired PRSA’s Board of Ethics and Professional Standards, I observed that the value of honesty was the most violated value in our Code.

Ethics 136

Ethics Retail Instagram Twitter 136

Contently - Strategy

JULY 27, 2021

While most finserv content at the time took the form of dry PDFs, Mint’s blog sounded like it was written by your friend’s cool older sibling who worked on Wall Street but went to Vassar, and had somehow saved up $100K by age 27. And tons of bloggers began offering their budgeting hacks. But their secret sauce was content.

Brand 77

Brand Branding Banking B2C 77

Rock the Status Quo

FEBRUARY 17, 2016

Our new expectations are blinding us to larger issues at play, and it’s especially rampant among the free and low-cost wire service providers. but they’re stealing our money and getting away with it. Pros: we expect our press release to end up on a wire service feed that journalists actually look at.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Our new expectations are blinding us to larger issues at play, and it’s especially rampant among the free and low-cost wire service providers. but they’re stealing our money and getting away with it. Pros: we expect our press release to end up on a wire service feed that journalists actually look at.

Engineering 100

Engineering Newspapers Google Banking 100

Buzzstream

FEBRUARY 3, 2021

Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves. Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves.

Digital PR 170

Digital PR Industry Strategy Film 170

Deirdre Breakenridge

APRIL 6, 2015

Many London-based PRs still feel that some of our U.S. What about our own geographical ignorance? Having chatted to a few of our U.S. The full findings are on our ‘ U.S. Transcreation ’ project website. But our grizzled hacks seem to have more than met their match in New England. marketing directors.

Local 150

Local Internal International Pitching 150

Mark My Words

JUNE 9, 2017

Working out exactly what’s distinctive about Borkowski as an agency, what makes it tick, and why it’s been so successful has taken a long time. But essentially it’s all about story, which is why our new website www.borkowski.co.uk (yes we have dropped the.do) just shows those. We tell stories, that’s all.

Advertising 60

Advertising Advertising Consumer Mobile 60

MaccaPR

JUNE 23, 2021

Leah : “You may have heard that due to the pandemic, there was a shortage of our Grape Nuts. Within 48 hours, we had nearly two billion consumer impressions from media outlets like the New York Times covering The Great Grape Nuts Shortage of 2021. The pandemic raised the desire for balance in our lives.

Marketing 62

Marketing Retail Consumer Trends 62

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Click here for our free content marketing white paper! . Current planning and operations should include these. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. The answer is simple! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Rock the Status Quo

SEPTEMBER 23, 2015

Social media has completely changed our lives. This month, we hit our highest numbers ever, REACHING OVER 1.25 And clearly past time to find sponsors. Check out the new widget on my website here – look for the blue button in the sidebar. Create a transcript on Storify, then embed it as a page on your website.

Twitter 100

Twitter Social Media Resources Google 100

Waxing UnLyrical

SEPTEMBER 9, 2013

But one of the most important things we can do to stay secure is protecting ourselves, and our information, online. That Time Our Website Was Hacked. Security-wise, It’s a Tough Time to be an Online News Site. With the anniversary of 9-11 coming up, we’ve already started to see related stories.

Employee 79

Employee Resources Facebook LinkedIn 79

Mark My Words

DECEMBER 7, 2020

They’re embedded into our psyche,” British public relations expert Mark Borkowski said over the phone from the U.K. “They died … before the ravages of time could take over … so you’ve got the telegenic quality of their image that hasn’t changed.” Why did Diana do what she did?

Interviews 60

Interviews Privacy Film Banking 60

OnePitch

JUNE 16, 2022

As any PR professional knows, no two days are the same in our line of work! As a team lead, I’m also responsible for developing and executing key media and content programs for our clients as well as managing junior level team members. Read below for the entire interview with Desiree: 1.)

Pitching 64

Pitching Consumer How To Meeting 64

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. Until now, the entire team has been based in Minnesota at our corporate headquarters.

Social Media 102

Social Media Media Corporate Resources 102

MaccaPR

NOVEMBER 18, 2020

British magician Derek Dingle, considered the greatest card magician of our time, had a vast repertoire of baffling magic effects. British magician Derek Dingle, considered the greatest card magician of our time, had a vast repertoire of baffling magic effects. Here’s proof: 1. Focus Narrowly to Achieve Greatness.

Marketing 62

Marketing Agency Video Brand 62

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. But what if you could schedule your follow-up and networking emails during your most productive times to compensate? Schedule your emails. Develop Email Templates.

Software 120

Software Mobile Video Examples 120

PR 20/20

AUGUST 17, 2017

Our goal was to condense 30 days worth of planning into 3 hours. Related read >> The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing. Related read >> The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing. 15 Quick Wins to Growth-Hack Your Marketing.

Marketing 49

Marketing eBook Case Study Comparison 49

The Awards Blog

AUGUST 30, 2019

Winning—or at the very least, getting nominated—can give an organization several marketing assets, including: Specialized logos for website/business cards. First, make sure to read each question carefully and answer as accurately as possible – don’t just cut and paste content from your website – think it through! .

Writing 52

Writing How To Local Examples 52

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Hard to select just one, eh? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we were.talking about booties that day.” Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time.

Marketing 62

Marketing Technology Data System 62

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? The most effective way to convert website visitors into leads, loyal customers and sales revenue? Among our favorites: “ How to Create Video Thumbnails that Boost Views ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

JANUARY 29, 2015

Since its launch in 2010, Pinterest has provided me with a space to collect content from around the Web, such as recipes, quotes, home decorating ideas, life hacks and fashion inspiration. But it’s worth noting that the original person who pinned this post for the first time is responsible for not obtaining proper permissions.

Pinterest 48

Pinterest Marketing Policies Infographics 48

Waxing UnLyrical

MARCH 12, 2013

Everything from computer hacking to false representation – and probably accessory to murder – was covered in this particular program by what appears to the unknowing public as a “day-in-the-life” of a successful public relations/lobbying firm. Sorry loyal “Scandal-ites.” Ethics,” in a nutshell, is about doing the right thing. .

Ethics 78

Ethics Publicity Guidelines Government 78

Norton's Notes

SEPTEMBER 25, 2015

Yesterday I jumped on a plane and headed across to Ireland after being personally invited to Growth Hack Talks by a friend of mine, Ben Cotton. 3] Growth hacking is particularly important for startups, as it allows for a “lean” launch that focuses on “ growth first, budgets second. Themes in Growth Hacking.

Marketing 28

Marketing Employee Wikipedia Data 28

Mark My Words

JULY 16, 2014

Cheers have greeted the news that our 21st century Vera Lynn has wed! Alongside a picture of her wedding ring, a statement on Cole’s website said: “I usually do not discuss my personal life but to stop the speculation I want to share my happy news. We are very happy and excited to move forward with our lives together.”

Privacy 68

Privacy Media Financial Reputation 68

Communications Conversations

DECEMBER 15, 2016

Why did you (and continue to) volunteer your time with MIMA? ” For millennials, social media is ingrained in our everyday life. We say they’re entitled. We call them title-grabbers. But, the fact of the matter is this: There are plenty of Millennials that don’t fit into that mold at all. What do I do?

Social Media 60

Social Media Data Measurement Analytics 60

Waxing UnLyrical

JUNE 24, 2011

Despite being relatively unknown at the time, I knew this trend was going to pose a threat to businesses like mine. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. This time, however, it was different.

Web 66

Web Banking Small Business Software 66

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. What are the biggest (potential) distractions/time-suckers in your life? Was there a point in time/formative experience/road to Damascus moment that showed YOU the way? Being thoughtful takes time, but.if Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 10, 2019

Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

JUNE 7, 2016

Marketers spend a lot of time thinking about the buyer’s journey. Vendor website: 33%. Humans are visual creatures; consider the following: The ability to process images is embedded in our fight or flight instincts; Cavemen drew pictures not words on walls; Kids learn to draw long before they learn to write; and. vehicles.

Survey 60

Survey Marketing B2B Infographics 60

PR Conversations

DECEMBER 19, 2014

Mobile first is the default for 2015 with 4G, optimised websites, apps and device integration each contributing to an ‘always on’ communications environment. In 2015, the trend will be to build multi-dimensional profiles to truly, madly and deeply understand our key influencers. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Karen Freberg

JUNE 14, 2018

I hear this a lot of times from colleagues, fellow professionals in the industry, and students. There are a lot of hours, time, resources, and commitment you have to put forward to be relevant and successful in this field. The overall focus was whether or not we should ask our social media managers if they are okay.

Social Media 43

Social Media Media Community Sports 43