Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Tag Management. Want to learn more about Google Tag Manager?

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 131

Software Pitching Analysis Community 131

Flack's Revenge

FEBRUARY 10, 2016

The game is changing in marketing and PR. However, it is tougher to get the media to cover PR-driven news these days. It is on 2/23, from 2-4pm at Work-Bench (110 Fifth Avenue). Hash tag #SMWGetNoticed. Join us on 2/23 appeared first on. The post No one Cares about Your News – Now What?

Social Media 120

Social Media Google Facebook Twitter 120

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. Onward with the PR Tech Sum …. PR tech mentions.

Technology 92

Technology Software Survey Internal 92

Flack's Revenge

FEBRUARY 12, 2020

The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients. It is also true that in PR you’ve got to pay someone, even if this means salaries or an agency fee. So, PR is not free earned media, despite what some say.

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Doctor Spin

MARCH 27, 2023

Hacking AI in PR: using AI tools to write a press release Valuable tips (as always) from Stephen Waddington. Someone Created A Ride In Roller Coaster Tycoon 2 That Will Outlast Our Actual Universe Meanwhile, in the world of gaming. SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! per cent.” Here’s why.

Media 52

Media SEO Government Twitter 52

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 144

Survey Software B2B Pitching 144

Solo PR Pro

AUGUST 8, 2023

This year has served up its share of plot twists but Solo PR Pros can still come out on top. Stay Accountable Share your goals with someone you trust — a mentor, colleague, or friend (or members of Solo PR Pro!). The world of PR is dynamic, and adaptability is a crucial asset. Which of your objectives have you already met?

Pitching 78

Pitching Resources Course Social Media 78

Sword and the Script

SEPTEMBER 26, 2023

click any image for higher resolution) 2. Even the simple act of “liking” a comment you are tagged in is enough. Hire a B2B marketing and PR consultant who can think strategically and execute effectively. My advice is that a better measurement framework strives to tie social media efforts to outcomes. What about competitors?

Survey 124

Survey Social Media Brand Branding 124

Buzzstream

APRIL 8, 2024

Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links. What Impact Has Buzzstream Had on Motorpoint’s PR Activity? Motorpoint started using BuzzStream in January 2023.

Pitching 77

Pitching Data Examples Retail 77

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In a nutshell, media monitoring is an important component of your PR and marketing strategy. What Is Media Monitoring? What Are The Benefits Of Media Monitoring?

Media 52

Media Analytics Radio Google 52

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. This year’s report reveals that, more than ever, journalists are open to connecting with PR sources via social media. Whenever you share a journalist’s article, make sure to tag her with her social media username so you can get on her radar. Engage in 1-on-1 Dialogue.

Journalism 206

Journalism Trends Social Media Pitching 206

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 2 Social Media Can Help You Target the Right People.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

OCTOBER 31, 2017

PR attribution that is tied to a single metric is similar, reliance on a single number to track value to a PR program won’t integrate with the rest of an organization. This isn’t just a problem for the PR industry, all business activities face the same struggle. Effective PR Tracking Requires The Following.

Measurement 222

Measurement System Data Analysis 222

Cision

MAY 26, 2015

In a recent post about Google Tag Manager I discussed marketing “tags,” which are small snippets of Javascript that execute at prescribed times to give digital marketers and PR practitioners a proper idea of behaviors on a particular site. .” I’ll touch on other attribution models a little further on.

Facebook 120

Facebook Analytics Measurement Google 120

Solo PR Pro

DECEMBER 20, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. We asked our panel of solo PR pros to share one of their business goals for the year ahead.

Resources 77

Resources Energy Small Business Corporate 77

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Solo PR Pro

JANUARY 11, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. We asked our panel of solo PR pros to share one of their business goals for the year ahead.

Writing 98

Writing Community Storytelling Education 98

Solo PR Pro

OCTOBER 6, 2020

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros manage their time. Scott Rosenblum, President/Founder, LEVEL PR. We want to hear from you!

Social Media 128

Social Media LinkedIn Resources Communications 128

Cision

APRIL 14, 2017

million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Smart PR professionals also know that the influencer relationship does not end once coverage is secured for a product or service. thanks G2Crowd!)

Media 231

Media Pitching Social Media Instagram 231

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Ask questions.

Software 100

Software Google Reputation Social Media 100

Buzzstream

JANUARY 16, 2024

Pricing: Free as part of the BuzzStream subscription 2. Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals.

SEO 83

SEO Web Tools Analysis 83

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. The report surveyed [provide survey demographics] and found some interesting takeaways in [topic], such as: Takeaway 1 Takeaway 2 Takeaway 3 The full report can be found here [link to report/press release].

Pitching 87

Pitching Infographics Survey Resources 87

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Solo PR Pro

MAY 11, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. There’s a whole community of like minded people you can lean on.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Solo PR Pro

NOVEMBER 3, 2020

When working in an industry like PR (especially as a solo practitioner), it’s easy to feel obligated to go above and beyond the call of duty for every client you work with. However, as a solo PR pro, it’s completely up to you clearly define those limits and communicate them. Be clear about your working hours.

How To 90

How To Communications Pitching Meeting 90

Solo PR Pro

FEBRUARY 9, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. What to do when business is slow, according to 5 solo PR pros. Put your PR house in order. We want to hear from you!

Course 110

Course Exercises LinkedIn Groups 110

Buzzstream

APRIL 25, 2024

Smaller brands might only get 2-3 unlinked mentions per year. If not, jump to step 2 to evaluate the page/site quality. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. With this in place, you’ll receive notifications as they come in. Let’s see how.

Brand 62

Brand Branding How To SEO 62

Solo PR Pro

NOVEMBER 24, 2020

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros are planning for 2021. There’s a whole community of like minded people you can lean on.

Automotive 85

Automotive Nonprofit Training Corporate 85

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. They’re a great PR connection for you to have. Step 2: Get on Their Radar. Then share the stories via social media, tagging the journalist with her social handle. Good to know.

Pitching 120

Pitching Writing Social Media Industry 120

Cision

OCTOBER 3, 2016

Brand reputation management is a critical part of any PR strategy. When you see spikes, an alarm should go off in your head that tags that as an opportunity. Keeping an agile mindset and adjusting your PR strategy in real-time will keep you on top of conversations that garner media coverage and new revenue opportunities.

Software 0

Software Comparison Media System 0

Prohibition

MAY 8, 2018

As PR professionals, we must demonstrate an ability to adapt to these advancements, whilst creating authentic content that generates interest among our target audiences. Tag any products shown into posts. Full instructions on how to tag products into posts can be viewed here. Interact with your audience .

Social Media 54

Social Media Media Fashion Instagram 54

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. Now divide that number into the PR budget for that effort and you have CPMC for your print PR. Measure those.

How To 52

How To Print Analytics Advertising 52

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. You can add Alt tags to your images in your HTML and provide different font size and color options to your visitors. Doing so can positively influence search rankings and help move your brand higher on search results.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147