Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted.

B2B 102

B2B Study Company Leadership 102

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 160

Publicity Storytelling Instagram Pitching 160

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Get FREE writing tips here. Copyright © 2022 Ann Wylie.

Case Study 180

Case Study Training Writing Storytelling 180

Frederik Vincx

JULY 25, 2023

Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides. “Our stories resonate much better now that we use Prezly.

Software 78

Software Banking Resources Government 78

Sword and the Script

MAY 9, 2023

Storytelling enhances value. Storytelling can be a powerful sales tool. The lesson is that storytelling can be used to motivate a sales team to use B2B content too: “Sellers were significantly more likely to use the content after watching a role-play demonstration from a high-performing peer.”

B2B 81

B2B Storytelling Marketing Case Study 81

The Hoyt Organization

DECEMBER 12, 2023

Craft A Clear And Compelling Story Storytelling helps you connect with your audience. Knowing your audience is pivotal to this part of storytelling as it helps you personalize your story, making it easy for the audience to see how your product or service can help them on their success journey.

Pitching 98

Pitching Publicity Meeting Storytelling 98

Prohibition

APRIL 12, 2024

Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. Get in contact today to find out how we could help you. Recently, several major updates have captured the attention of users and marketers alike – check them out below.

Social Media 62

Social Media Facebook Government B2C 62

Stern + Associates

MARCH 17, 2023

In an era of more news and fewer reporters, the direct line between journalist and PR contact is often weaker. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 105

Media Relations Media Storytelling Report 105

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. But they process the creative technique of storytelling in three ways: Intellectually. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Emotionally.

Creativity 169

Creativity Writing Storytelling Study 169

5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. Ongoing Support and Aftercare Compassion in marketing extends beyond the initial contact. Then, tailor the marketing messages accordingly. This approach shows compassion.

Marketing 88

Marketing How To Ethics Insurance 88

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Media training is essential for anyone who will be in contact with or in the press. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Presspage

JANUARY 23, 2024

It might sound odd coming from a tech company like us, but often we actually argue in favour of less tech and more contact.’ It offers PR and communications professionals a detailed guide to improving their storytelling (Control), strengthening collaboration (Connect) and reaching a wider audience with news and stories (Communicate).

Software 78

Software Internal International Digital PR 78

Stern + Associates

NOVEMBER 4, 2022

Eye contact is important. Then just look right above their heads, which still gives the appearance of eye contact. Practice storytelling. Sometimes simply walking outside and having the sunlight hit your face can have a similar effect to take off the edge.?. Look to the audience for reassurance.

Energy 103

Energy Conference Hotels Storytelling 103

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. AirPR Analyst will soon include a media and influencer contact database. Users can now view and analyze global television and radio coverage.,

Software 207

Software Analysis Comparison Trends 207

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Media training is essential for anyone who will be in contact with or in the press. Multimedia Development & Visual Storytelling. Earned Media & Media Relations. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 23, 2020

Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Stop boring them. The boss thinks that’s fluff? Pull out the data to prove that it’s not.

Writing 197

Writing Case Study Training Storytelling 197

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Make eye contact. Use your ears and eyes, not your mouth.

Storytelling 60

Storytelling Interviews Software Industry 60

Remote PR Jobs

SEPTEMBER 25, 2023

A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational. Contact them, confirm the areas they cover. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works. Explain how PR works.

Travel 100

Travel Education Storytelling Company 100

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. A strong network of media contacts is still crucial for PR professionals. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 2, 2022

These tools give you full control of your distribution strategy – you can package your documents and assets with your outreach, have your own online newsroom, or send your press releases via a content hub that houses all of your media-rich communications, downloadable images and your press contacts.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

FEBRUARY 18, 2021

For more writing-related content, check out the annual storytelling issue of Strategies & Tactics. Contact: db155@nyu.edu. Think about what it means next time you get ready to write, and as you write. Allow it to help you write better than you already do. He also teaches business writing worldwide.

Writing 138

Writing Nonprofit Storytelling Corporate 138

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 74

Radio Television Media Local 74

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Contact our team of experts today to discuss how our digital marketing and PR services can help you achieve retail success.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Value relationships, not just contacts or stories. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. Marketers are also expanding their influencer networks to amplify creative content and add an extra dimension to brand storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

ReimaginePR

DECEMBER 8, 2014

There was a backlash: Some in the class made their displeasure known and the assignment was shared with a reporter at The Toronto Star who contacted Kent Womack, the professor. Blog Brand Storytelling' Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend.

Storytelling 323

Storytelling Training Resources Brand 323

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Maintain regular communication with media contacts, sharing relevant news and updates about the brand. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Prohibition

OCTOBER 12, 2023

Social media is not just a tool for promoting new beer releases; it’s a platform for storytelling, engaging with customers, and showcasing the behind-the-scenes operations of a brewery. Contact us for our podcast services ! Lastly, what is the impact of social media on craft beer branding?

Brand 71

Brand Branding Marketing Retail 71

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. Media contact details. This includes a boilerplate, direct contact, website, social media links, and hashtags. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. They should average 400 to 500 words.

How To 100

How To Writing Video Fashion 100

Engage PR

NOVEMBER 12, 2020

The key is clarity in your storytelling message. Facts, figures and third-party approved testimonials also form an essential element of the storytelling process. Your contact – James Donaldson, comms director, Engage. Your company will have either done something special or completed a series of outstanding projects. We can help.

Storytelling 60

Storytelling Energy Local Internal 60

5W PR

MAY 6, 2020

Only contact information and products/services rated higher. Storytelling is always powerful. The popularity and appeal of TedTalks is another shining example of the power of storytelling. More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information.

Survey 88

Survey Storytelling Consumer Analysis 88

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Employees have customer contact, and virtually everyone talks about the organization where they work with others. Test it with research. But those qualities aren’t enough.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. How to leverage this evolution to drive business impact and success.

Case Study 170

Case Study Engineering Measurement Big Data 170