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Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.


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The Ultimate Brand Video Helper


You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling TechniquesBecause we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. Give it a hero.

(Near) Death of the Infographic


There has been a lot of debate about whether or not infographics have officially lost their punch. Five years ago, the lengthy, forever-scrolling infographic with over-the-top vector illustrations was a novelty and captivated readers. Often I am asked, “what is the difference between an infographic and data visualization?”

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Best-of-the-year Posts Business Communications Communications Industry 2016 storytelling posts business communications business storytelling business writing conversational language history of the news release infographic journalism native advertising news release owned media sponsored content storytelling examples storytelling posts

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Pedal-powered Storytelling.

How storytelling has changed over the years

PR Daily

At the heart of it all, good storytelling reigns. Carabiner Communications is celebrating 12 years of storytelling, and in honor of that milestone, it created an infographic that details some of the ways the craft has grown and changed in that time. Communicators have come far since Merriam-Webster named “blog” its 2014 Word of the Year. You should be proud! Check it out belo

Does storytelling work?

Paul Stallard's PR Blog

One of my team shared a infographic on brand storytelling from Headstream with me this week. So, it is clearly not enough to be merely good at storytelling you have to be memorable. In short, if a brand wants to use storytelling to stand out from the crowd it needs to be great and not just good if it is to be noticed. This is huge and starts to show the returns achievable from really excellent storytelling. Storytelling isn’t just the latest buzzword it is an approach that the PR world needs to stop talking about and actually start implementing. Simple.

An Infographic is Worth a Thousand Media Impressions… and Likely a Lot More

RH Strategic

The post An Infographic is Worth a Thousand Media Impressions… and Likely a Lot More appeared first on RH Strategic. PR Best Practices PR Insights infographic visual storytellingNewsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific. Read More.

9 great books about storytelling and presentations

PR Daily

Infographics: The Power of Visual Storytelling ". Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, "Infographics: The Power of Visual Storytelling" will teach you how to find stories in your data and how to visually communicate and share them with your audience for maximum impact. I highly recommend it.

Announcing PR Daily’s 2015 Visual & Infographics Awards finalists

PR Daily

For our first-ever Visual & Infographics Awards, we wanted to see what visually striking, informative, boundary-stretching, beautiful designs you had created. We asked, and you delivered, displaying your most impressive work in visual design and infographics. Next, they will go over the finalists and name the best of the best for PR Daily’s 2015 Visual & Infographics Awards.

Why waste words when you can use an infographic?

PR Daily

Tackle the newest way to share your organization’s story – with infographics, video, digital signage, Pinterest and more visual communications tools – at our April summit: The Visual Communications and Infographic Summit. This is your chance to learn the latest visual storytelling techniques – and use them to become the go-to visual communicator in your organization.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! To complete her awesome list of accomplishments, she was named 2013 Marketer of the Year honor (SoMe Awards) and ranked #3 on The Forbes 2014 World’s Top 40 Social Marketing Talent and is a published author with her most recent book The Power of Visual Storytelling. vHOWvHOcJe. Read on.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Here are five quotes that show just how important storytelling can be to your organization: 1. Storytelling is about two things; it’s about character and plot.”—George RaganChat.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. But is this right? Pam Moore. B2B P

Are Infographics Really Dead?


Our CEO and cofounder Beth Monaghan recently sat down with PRWeek to discuss the death of infographics. Beth shared two specific reasons why infographics are fading in popularity. The first is reporters no longer have time to fact check every single piece of data that makes up the normal infographic. For starters, shorten those infographics. How can we combat this?

Creative Marketing the April Fools’ Way

Spin Sucks

Creative Marketing through Storytelling No doubt we are big on brand storytelling at Arment Dietrich. We have a client who recently has started taking old blog posts and finding creative ways to make them into infographics. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. Read fiction.

Infographic: Be mobile or go bust

PR Daily

RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. Marketers must adapt to mobile storytelling. For more on the mobile revolution, check out the infographic below from Yieldr To succeed in 2016, marketers must have a robust mobile strategy. Can’t believe it? Consider these stats: There are currently 6.1

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Finally, a Test to Guide the Actions and Storytelling Behind a News Release : With millions of dollars wasted writing news releases that no one will care about, I developed this test as a service to the PR industry.

3 Visual Content Marketing Strategies You Should Know

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Branding Business Communications Digital Marketing Visual Storytelling content marketing content marketing strategies content marketing strategy digital age infographics landing page sony Sony Music and Life visual content marketing visual content marketing strategy visual storytellingTechniques For Effective Business Communications.

Public Relations and the Rebirth of Storytelling

Waxing UnLyrical

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Infographics: AKA chart porn , sometimes the easiest and sharpest way to share a lot of info. The best storytelling tip I’ve ever heard was Dr. Hardy, LSU Honors College: “Warm up on your own time.&#. Guest post by Davina Brewer. Is it? Where.

3 tactics for finding data for stellar infographics

PR Daily

You don’t have to be a veteran graphic designer to create top-flight infographics. Here are three tips to help you find data worth turning into an infographic. That’s why infographics expert Bob Zeni recommends starting with your company’s research and development department. Think like a storyteller. That’s the hook for your infographic,” he says. Image via

Five Tips for Writing Case Studies that Rock

Spin Sucks

Todays’ infographics come in a wide variety of formats and can be used to tell the case study itself, as this slideshare presentation shows , or to enhance the formatting of your text. This Pinterest page on case study infographics has great examples to inspire some creative use of visuals for crafting reports. Great! It’s going to be a nice feather in your entrepreneurial cap.

Harness the Power of Visual Storytelling


It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. While visual storytelling is a broad term that can be applied to anything from movies to memes, we’ll stick with its usefulness in digital marketing.

Graphics for the Graphically Challenged


For PR pros, this means adding images and graphics to enhance our storytelling. Communications Tools Public Relations Graphics Infographic LT Public Relations LTPR PR Visual Content I’ve said it before, and I’ll probably keep saying it – we are a visual species. But how do a bunch of wordsmiths transition from AP style to a world of pixels and vectors?

Using the Right Social Media Language

The Proactive Report

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest. That’s a different kettle of fish entirely.

10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

Ishmael's Corner

It’s an ideal platform for visual storytelling. - Triberr : Called a blog amplication platform, Triberr allows you to connect with other like-minded bloggers and share each other’s work with your social neworks. - : You can think of this as on-demand creative services for deliverables ranging from videos to infographics. I plan to experiment with this one.

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Is The Press Release Still Relevant? The Evolution of Sharing News


Graphics that move (think beyond the infographic) are all the rage.  Amplification InkHouse Journalism Marketing Media Relations News PR Press Releases Public Relations SEO Storytelling press release public relations tipsThe first press release was issued on behalf of the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. But is this really effective?

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How crucial are visuals to content marketers?

PR Daily

Content marketers are working with photos, GIFs, infographics, videos, data visualization graphics and much more to enhance their storytelling efforts. Of those, 41 percent of marketers say that infographics are the most engaging type of visual, followed by data visualization graphics and videos. Do you think visuals should be part of your content marketing strategy? below

How to tell better brand stories

PR Daily

According to an infographic by Headstream, 79 percent of people are interested in brands' stories, but 85 percent can't recall a memorable one. The infographic says 55 percent of consumers are more likely to buy from your brand if they like your story. RELATED: Harness the best storytelling techniques so your communications are filled with power and passion. ]. Be funny.

How to Get Your Brand Noticed in a Crowded Market


Storytelling Techniques Advertising award winning PR brand Brand Stories Brand Story Content Marketing Content Marketing Strategy Humour in storytelling infograph PR Advice Reimagine PRYou’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Got One?

5 Tips for Telling Your Story Visually


Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders.

How technology fuels PR's future

PR Daily

RELATED: Upgrade your editorial operation and improve your storytelling. A new infographic from MediaMiser shows how this can help communicators better understand their audiences—and to whom their audiences are listening. For the PR industry to grow,” the infographic reads, “it has to prove its ability to drive data-driven outcomes for clients.

How to Use Your Blog to Connect with Your Audience


This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Blog Content Marketing Advertising award winning PR blog brand Brand Story infograph podcast PR Advice Reimagine PR Storytelling Techniques testimonials Trade showMaking things even more difficult is the possibility that your audience isn’t even aware of you yet.

What’s new with Content?

The Blueballroom

Infographics and short blogs. Presentation: visual element or an infographic will work best to engage. Storytelling. “Clicks are worthless if the content is not remembered” Storytelling is key to creating a memorable piece of content. To read more about content marketing visit our previous posts: Storytelling, just a load of b t? Blog content marketing Copywriting storytelling Training webinar As previously mentioned by Cara in her blog post “Learning about content marketing” I recently joined a webinar called “What’s next for content?”

Drive Blog Traffic With These 4 Content Marketing Tools


Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Want to master multimedia storytelling? Get our free “A Roadmap to Multimedia Storytelling” ebook now! After all, everyone’s blogging, so how can you stand out?

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity. On Tuesday, February 16th, at 8:30 p.m. Read more. … Read more.

7 Reasons Why Video Needs to Be in Your PR Plan


That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Blog Photography & Video Advertising award winning PR brand Brand Story brand storytelling infograph PR Advice Reimagine PR social mediaYes, you read that correctly—75 million!

Determining which PR metrics matter

PR Daily

A new infographic from Onboardly seeks to define “PR Metrics that Matter,” noting that the two main reasons for PR are customer acquisition and visibility. Earned media is still the gold standard for public relations, and the infographic offers this key insight: “Measuring your media coverage is just the start. So, what are those metrics that now matter in PR? Register now. ].

We Asked Today’s PR Influencers: What is #CreativePR?


When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. We are in the age of being the storytellers and creative communicators, so our messages reach the proper audience(s) over the right channels. This is post 1 of our 5-part #CreativePR blog series.