What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You? Four Elements of Successful Brand Storytelling Tackling Your Top Three Toughest PR Content Challenges. Ever wondered why one brand becomes famous over another? What pulls us towards a specific product?
The Minimalist Approach to Brand Storytelling
JULY 6, 2015
Brand storytelling. But it is a much more elite group who include the five-parts of brand storytelling and tell stories which allow their consumers to be narrators, directors, or even characters. Brand Storytelling Requires Freedom. One mistake brands frequently make when they attempt effective brand storytelling is they tell too much of the story. By Laura Petrolino.
What You Can Learn About Storytelling from Charity Water
JANUARY 25, 2016
Bryan Adams argues that once you realize the power inherent in effective storytelling, you have the potential to revolutionize the way you recruit talent, develop your business, and shape the world. The post What You Can Learn About Storytelling from Charity Water appeared first on Spin Sucks.
Five Storytelling Techniques to Give Business Communications Liftoff
AUGUST 30, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications. The data doesn’t exactly quantify the communications profession embracing storytelling.more.
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Why do we as professional communicators care about Pareidolia? Because understanding how it works is crucial to effective brand storytelling. Pareidolia is all about storytelling. And this tendency is what fuels effective brand storytelling and content marketing. By Laura Petrolino OK class! And those stories control how we view the world. Supporter. Challenger.
Sensory Awareness and Storytelling
AUGUST 31, 2015
Sensory Awareness and Storytelling. As communicators, this provides us a challenge and an opportunity. Communication and Sensory Awareness. Because what we do as communications professionals requires both an attention to detail and an unique level of awareness which allows us to understand our target consumer and have foresight to lead strategy effectively.
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.
“The Big Short” Shows the Power of Storytelling in Communicating Complexity
FEBRUARY 21, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. I’ve known Shawn Callahan for some time. I just had never met him or spoke to him. That changed last month when.more.
The Power of Storytelling in PR
MARCH 14, 2016
— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. The four P’s of storytelling. Why stories? No one does that.
Storytelling, PR, and Measurement
NOVEMBER 9, 2016
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new. Storytelling, PR, and Measurement. Buzzwords!
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
Most brands are] using storytelling as an entertainment form to get your attention, instead of an emotional form to win your heart and mind and get you really involved. Brands have to learn to communicate differently. Though the idea isn’t revolutionary, it is storytelling at its best, by driving at how we view our place in the world. By Bryan Adams. Community Over Network.
Building the Habit of Business Storytelling
MARCH 20, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Whether they actually embrace the act is a different story (retaining my reputation for bad puns). I wrote about one such a.more.
Lessons You Can Take from The New York Times Storytelling
MARCH 1, 2012
But there are so many lessons about storytelling you can take from the newspaper, no matter how old or new your history. Communication Storytelling business timeline facebook for businesses New York Times storytelling the lively morgueWe’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. The New York Times.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. While the origin of transmedia is greatly debated, the simple fact is that a holistic understanding of storytelling and building a brand franchise has existed for decades. Communication Content content marketing heroes jason konopinski storytelling transmedia
Storymaking vs. Storytelling: Learn from Mary Poppins
MAY 19, 2015
Putting Mary’s possibly questionable child-rearing capabilities to the side, it becomes apparent that Burt, in that moment, successfully moved beyond effective storytelling and went straight into superior storymaking. In the age of authenticity, social media and the transparency of the Internet have made customers wary of artificial storytelling. They crave interactive communication.
Connecting Anecdotes to Storytelling in Business Communications
OCTOBER 1, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day.
The “F Word” in Storytelling and Business
MAY 7, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek.
5 ways to translate your storytelling to PR
MARCH 20, 2016
The world’s best communications pros are also some the best storytellers. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. If you’re a communicator looking to become your brand’s next story guru, Ketchum University’s infographic can show you how
Santa, the Communications Pro
DECEMBER 23, 2014
Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. The fact that we don’t think twice about this annual ritual is a result of years of consistent and powerful messaging, and top notch integrated communications tactics. The post Santa, the Communications Pro appeared first on Spin Sucks. HAHAHAHA!!
Tips for effective storytelling
FEBRUARY 7, 2015
With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it. Learn more at our Visual Communications Conference. ]. RELATED: Take your message further with stunning visuals.
Personalized Communications in the Digital World
JANUARY 26, 2015
It’s the most wonderful week of the year… No, it’s not personalized communications in the digital world week. So why does this matter to us as communicators? Because communication is really about how you make people feel. It’s easy to communicate with a crowd, like a crowd. That’s effective communications. Storytelling. IT’S MY BIRTHDAY WEEK!!!
Online Communication and Relationships: The Missing Skills
JUNE 27, 2016
Online communication creates amazing opportunities for us as communications pros to connect with colleagues, clients, consumers, and communities through the online channels. However, we must use it as a tool and not a replacement for communication or relationship building. The post Online Communication and Relationships: The Missing Skills appeared first on Spin Sucks.
Once Upon a Time…3 Keys to Good PR Storytelling
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Crises communications – it’s not a ? Measure Your Niche’s Density.
Execs Struggle with One of the Most Effective Storytelling Techniques
JULY 28, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. The post Execs Struggle with One of the Most Effective Storytelling Techniques appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. It’s.more.
The Top 10 Storytelling Posts for 2016
DECEMBER 12, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.
The True Value of Storytelling: Nail your Brand Narrative
NOVEMBER 30, 2016
Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Probably not. Guinness.
Microsite Makes a Case for “Storytelling Techniques” in Business Communications
MARCH 24, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. To this point, we’ve considered the methodology as our intellectual property.
Monday Roundup: Nonprofit Storytelling
OCTOBER 12, 2015
This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling. How do you use storytelling to help your nonprofit make an impact? ” 4.
Monday Roundup: Storytelling
DECEMBER 8, 2014
As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling. Why: Why are audiences compelled by storytelling?
The Connection Between Anecdotes and Storytelling in Business Communications
SEPTEMBER 23, 2014
I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. There’s another reason that anecdotes should be part of your communications arsenal. They bring realness to the storytelling.
The Three Elements of Storytelling
FEBRUARY 21, 2012
Thirty second morality plays flashed a quick and simple kind of storytelling bent to sell products. The craft of storytelling is important because it gets the message into the guts, not the head, of the reader. Storytelling has long been an important marketing tool. This progression in storytelling is far from new. . Today’s guest post is written by Erik Hare.
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. 6 Resources That Will Make You a Better Storyteller.
Storytelling Learned from Ann Romney
SEPTEMBER 10, 2012
But as a speechwriter and storyteller, I watched. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. Communication Storytelling ann romney barbara sawyers mitt romney republican national convention storytellingToday’s guest post is written by Barbara Sawyers. . I’ll bet neither Ann nor the strategists have ironed much.
Words Can Underpin Visual Storytelling. Let Me Explain.
JUNE 12, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The basis of visual storytelling can come from words. They’re perfect for PR folks who can struggle with bringing a visual dimension to communications. The post Words Can Underpin Visual Storytelling. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. That’s right. I call these “word visuals.” Words as a design technique play to our strength. Let Me Explain.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat. Draw Me a Story: Six Storytelling Lessons From Cartooning. Guest Post by Rob Cottingham. Surprise me.
Do the Best Business Storytellers on the Planet Have Shoes?
JANUARY 13, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Pick out a story in media properties such as The Atlantic or The New Yorker.
A Gigantic List of Tools for Communicators
JULY 7, 2016
There are a ton of free and paid tools that makes the job of the communicator much, much easier. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. by Paula Kiger Communicator Christmas! Related Stories Three Myths About Ghostwriting for an Executive Which Brand Storytelling Persona are You? Comments I need an Excel support group.
Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling
MAY 31, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.”
6 storytelling lessons from superheroes
JULY 17, 2015
Too often marketing and communications pros tap the wrong sources of information from our clients to use in connecting with audiences. Use these lessons to suit up and power your storytelling efforts. Roughly 130,000 fans converged on San Diego on July 9-12 for Comic-Con. Their stories transform these followers into loyalists and ambassadors. The Hulk learned to not get emotional.
5 aspects of storytelling brands often miss
NOVEMBER 13, 2015
When I read “ The Bedtime Test of Content Marketing and PR ” by Shift Communications Vice President Christopher Penn , I laughed out loud. In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel. In that vein, here are five essential parts to brand storytelling. We know it’s crap. I get it. Passion.