Guitar Center: Content Marketing and Storytelling at Their Best
DECEMBER 5, 2014
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing It’s no small feat. It’s a $2.3 All told, it sells merchandise through more than 260 outlets across America.
What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You? Four Elements of Successful Brand Storytelling Tackling Your Top Three Toughest PR Content Challenges. Ever wondered why one brand becomes famous over another? What pulls us towards a specific product?
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. No, it’s prince.
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to the PR pros because they are natural storytellers and are trained to craft a great story? Does it belong to advertisers because, without distribution, your content goes nowhere? Communication Content
5 Essentials of an Effective Content Marketing Strategy
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Content Marketing
The Art of Storytelling
JANUARY 2, 2012
Content marketing is the new traditional advertising. Ok, that opening statement is an exaggeration (bet it caught your eye though), but it’s no exaggeration to say that marketing and advertising have been irrevocably altered by a communications revolution. Social media, mobile technology, and word-of-mouth marketing have been serious game changers. That’s it. Not facts.
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.
Effective Visual Storytelling
The Proactive Report
AUGUST 24, 2015
Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual
Drive Blog Traffic With These 4 Content Marketing Tools
MAY 7, 2015
When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics are another great visual addition to your content marketing arsenal. Since we know that visual imagery can have a huge impact in engaging an audience online, it’s a content marketing tool worth the time investment. Want to master multimedia storytelling?
Why PR Pros Need to Own Content Marketing
MAY 2, 2015
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Creating great content helps your audience answer a question or solve a problem, and it keeps your client or brand top-of-mind.
Native Advertising: Where Content Marketing and Journalism Overlap
FEBRUARY 5, 2016
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. Context conscious content. This is a guest post by Bernie Borges. link].
Does Your Content Marketing Strategy Tell a Data-Driven Story?
JUNE 2, 2015
Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Want to create standout content? Turning Data Into Trends.
Content Marketing Lessons Learned From Our Best Performing Blog Posts
JANUARY 2, 2015
Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. The introduction of this country’s new anti-spam legislation (CASL) on July 1 was one of the biggest marketing developments this year.
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. He said, “Even my 65-year-old dad used “storytelling” in casual conversation last month when he wasn’t even drunk.” Then I read, “ The Bedtime Test of Content Marketing and PR ” by Christopher Penn and I laughed out loud again.
Content Marketing Writers, Are You Teaching or Preaching?
Rock the Status Quo
DECEMBER 1, 2015
I was putting together Thursday’s #PRprochat questions for Ann Handley this morning, thinking about writing skills and storytelling. It should absolutely be a well-thumbed (or bookmarked) book every marketer has on their bookshelf. I was trolling through her Table of Contents as inspiration for chat questions, when this one stopped me in my tracks. Content Marketing
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. Pareidolia is all about storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. By Laura Petrolino OK class!
3 Ways You’re Already a Content Marketer—& Didn’t Know It!
MAY 25, 2015
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it. Half the battle when it comes to engaging an audience through content is knowing who to target.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. A single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. Web 2.0. Web 2.0
PR is the Best Kept Secret in Effective Content Marketing
Sword and the Script
OCTOBER 13, 2015
Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. This line of thinking that content marketers would do well to embrace. By contrast, classic PR focuses on markets as conversations. PR content marketing media relations PR strategy
Why Content Marketing and Public Relations Need Each Other
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing.
How crucial are visuals to content marketers?
JANUARY 29, 2017
Do you think visuals should be part of your content marketing strategy? In a recent Venngage survey of 300 marketers, more than half (53 percent) said that most—if not all (91 to 100 percent)—of their content contained visuals. The vast majority of marketers (90 percent) said that visual content is used in more than half of the articles they publish. belo
3 Visual Content Marketing Strategies You Should Know
AUGUST 23, 2016
The Art Of Storytelling In Business Communications And Public Relations. Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
8 Powerful Ways to Energize Your B2B Content Marketing Strategy
B2B PR Sense
JANUARY 12, 2017
Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. Invest In a Motivating Storyteller.
What to Know Before Creating a Content Marketing Strategy
APRIL 23, 2015
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Is this the end of content marketing?
The evolution of PR through content marketing
JUNE 12, 2015
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. A decade ago, maybe 25 percent of our our consulting engagements involved content creation.
The True Value of Storytelling: Nail your Brand Narrative
NOVEMBER 30, 2016
Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Probably not.
Data and Storytelling: PR’s Peanut Butter and Jelly
OCTOBER 21, 2015
I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. Guest Post by Leta Soza.
Influencer Roundup: Top 5 Content Marketing Trends for 2017
FEBRUARY 21, 2017
As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Visual content. Video content.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. Does the content on your “About Us” page only serve as navel gazing?
How PR pros invented content marketing
JUNE 2, 2015
That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Let’s not fight anymore.
5 sites that will sharpen your storytelling skills
FEBRUARY 16, 2016
One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Percolate PR public relations storytellingLet me make this […].
The bedtime test of content marketing and PR
OCTOBER 20, 2014
If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”?
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Brands need to strip back to the basics to succeed with their marketing campaigns. . If you’re reading this, I’m sure you can think of a few examples of poor, scattered, and dreary marketing. The Best Sales People Have Storytelling at Their Core.
6 reasons why visuals should rule your content marketing strategy
DECEMBER 4, 2015
The same is true for content marketing. Content can’t live on words alone. Visual content marketing is not only easier on the eyes; it’s also easier to digest. No wonder marketers exploit visuals in their content marketing. Millions of content pieces bombard your audiences every day. Storytellers must show, not tell. Image via
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Get some help from the experts; check out some TED talks about storytelling.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat. Draw Me a Story: Six Storytelling Lessons From Cartooning. Guest Post by Rob Cottingham. Surprise me. Maybe.
Caine’s Arcade: How Powerful Storytelling Can Make a Difference
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. Content Marketing They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways. Finally, a customer arrived.
5 ways to use LinkedIn for content marketing
JULY 13, 2015
Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. Get your team involved with personal highlights and storytelling. Central. Image via