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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more.

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United Airlines, What Were You Thinking?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. Is crisis management a topic for your next event? If so, you’ve come to the right place! Click here to learn more. The post United Airlines, What Were You Thinking?

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But any AI tool requires human oversight, and the cost of a mistake is very high. Just ask Google. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170
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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Meanwhile, B2B budgets have boomed.

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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively. She shares the value of integrating AI into the college atmosphere—instead of viewing it as cheating, universities should start seeing it as a tool that can enhance creativity and productivity.

Employee 130
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9 Strategies for Building a Winning Professional Brand

PRSay

Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You will have to seek knowledge and experience elsewhere to accelerate and diversify your growth. Build your network.