article thumbnail

The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130
article thumbnail

7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google. But there’s no need to fear data!

Analytics 170
article thumbnail

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Meanwhile, B2B budgets have boomed.

B2B 242
article thumbnail

9 Strategies for Building a Winning Professional Brand

PRSay

Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. For Pete’s sake, crack a few books. Build your network. Or leader of others?

article thumbnail

The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

article thumbnail

Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. We also host our annual National ¡Bravo!

article thumbnail

40+ Blogs Marketers Should Be Following

PR 20/20

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.