PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In terms of news, pick a few outlets and reporters you trust who are covering AI frequently, and you’re likely to have a good sense of the most important things happening in the field.

Enterprise 184

Enterprise Tools Technology Privacy 184

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Technology has drastically changed since the days of fax machines and floppy disks, and so has the media landscape. We’re stoked!

Storytelling 74

Storytelling Data Local Leadership 74

Beyond PR

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But there’s no denying that hard data carries significant weight with reporters and media outlets. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. It’s not likely to attract the attention of reporters either. Poor storytelling will make an entry dead on arrival.

Case Study 298

Case Study Study B2B Technology 298

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B 103

B2B Study Company Leadership 103

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But there’s no denying that hard data carries significant weight with reporters and media outlets. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Attention and reputation boost from annual report. Annual report to customers.

Report 60

Report Financial Corporate Reputation 60

Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology.

Storytelling 104

Storytelling Technology Report Communications 104

PR 20/20

AUGUST 20, 2019

We are communicators and storytellers, strategists and promoters. Unfortunately, this new job requirement also adds hours to our weeks and/or months, pulling reports, trying to process data, and creating presentations that in many cases will be outdated by the time they are delivered. 4 Ways to Automate Reporting. Custom Alerts.

Report 40

Report Marketing Analytics Data 40

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about.

Survey 60

Survey How To Storytelling Corporate 60

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Wikimedia Commons. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .* Ragan Communications, Communications Benchmark Report 2021.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Our facility to identify what’s of interest and effectively engage with the right reporters at the right tim, can be the difference between a stand-out success and an initiative that falls flat. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

5W PR

FEBRUARY 19, 2024

5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry. In fact, the report reveals most consumers rely on word of mouth marketing and client testimonials when considering making a purchase.

Consumer 78

Consumer Industry Brand Branding 78

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Wikimedia Commons. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. We can’t show their actual technology but can share a glimpse of their thinking about the category. . Include a link where followers can download the full reports that will hopefully generate more biz leads! . Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Many reporters are under pressure to build their own brands and they’re particularly active on Twitter. A strong network of media contacts is still crucial for PR professionals. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. What is going to be useful, interesting or exciting to them? Consider when to email your pitch. local time.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. But the real opportunity for PR and marketers may be voice storytelling. It already has, of course.

Google 186

Google Technology Course Creativity 186

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021.

Publicity 199

Publicity Government Crisis Employee 199

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. By embracing podcasts, automotive suppliers can captivate employees through storytelling, foster a sense of belonging, and communicate in an accessible and personalized manner.

Employee 77

Employee Automotive Storytelling Internal 77

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network. News & World Report.

Radio 170

Radio How To Community Storytelling 170

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide. There are a variety of tools and technologies available to begin determining attribution for earned media.

Analytics 170

Analytics Measurement Data Technology 170

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Along with curiosity and storytelling, we must have a knack for thinking and advising strategically.

Technology 140

Technology Retail Storytelling Crisis 140

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Secret Sauce in IT. Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. In our line of work, we’re often dealing with complex research topics and business insights, and with reporters who are looking for cold, hard data.

Communications 106

Communications How To Banking Government 106

Onclusive

MARCH 8, 2018

Wendy provided a few wake-up stats for PR professionals about AI: 45% of paid activities could be automated by adapting currently demonstrated technologies. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2 2 trillion in US annual wages could be wiped out via automation. McKinsey & Company).

Case Study 170

Case Study Engineering Measurement Big Data 170

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Bien Perez (Senior Reporter at South China Morning Post ).

Storytelling 60

Storytelling Interviews Software Industry 60

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

PRSay

OCTOBER 10, 2019

For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. Impact reports for audience: Tap into demographic and firmographic data that really dives into who your audience is. Why e arned media management?

Media 101

Media Storytelling System Technology 101

Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I should know. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145