Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. Best days to pitch. But there’s no denying that hard data carries significant weight with reporters and media outlets.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about.

Survey 60

Survey How To Storytelling Corporate 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. Best days to pitch. But there’s no denying that hard data carries significant weight with reporters and media outlets.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. But the real opportunity for PR and marketers may be voice storytelling. It already has, of course.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this too often in technology PR. Just because a reporter or content editor has been sold on spending 20 minutes with a client as an expert resource, it doesn’t mean the story is in the bag.

How To 257

How To Interviews Measurement Storytelling 257

Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology.

Storytelling 104

Storytelling Technology Report Communications 104

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network. News & World Report.

Radio 170

Radio How To Community Storytelling 170

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews. That’s why storytelling is at the core of everything we do.

Communications 107

Communications How To Banking Government 107

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal.

Meeting 75

Meeting Automotive Media Newspapers 75

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. They may also be reached through storytelling. If you publish fair comparative information about all the companies on owned media on your site or through adtech media channels, your firm will be viewed as more trustworthy than the average sales pitch.

B2B 147

B2B B2C Enterprise Pitching 147

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Bien Perez (Senior Reporter at South China Morning Post ).

Storytelling 60

Storytelling Interviews Software Industry 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. Industry competitions usually require entry reports of anywhere from 500 to 1500 words. But like most any PR content , a quality awards entry should feature good storytelling. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” But honestly, I had just left my previous gig as a reporter, and I was looking for something new.

Newspapers 120

Newspapers Reddit Journalism Technology 120

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. Focus on relationships. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” For a daily beat reporter, our stories had to have a local tie.

Crisis 0

Crisis Reputation Study Social Media 0

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do).

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Shift Communications

MARCH 26, 2015

It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. This is the source that almost all reporters want for their story, especially journalists at business publications. For reporters, customers not only help round out the article but they also show credibility.

Pitching 60

Pitching Technology Report Trends 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Ishmael's Corner

JULY 29, 2015

The Art Of Storytelling In Business Communications And Public Relations. It gave folks the opportunity to hear from two of Business Insider’s tech reporters, Jillian D’Onfro and Matt Weinberger as well as Technology Section Editor and San Francisco Bureau Chief Matt Rosoff. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Technology Report Communications 60

Presspage

APRIL 12, 2018

Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. News reporting is going to be around a long time. Services like WordSmith, Wibbitz, News Tracer, Buzzbot and Heliograf are serving today as robot reporters – and they’re hastening the death of legacy media.

Company 111

Company Media Journalism Report 111

Stephen Waddington

OCTOBER 3, 2019

Maja has spent two decades working in and reporting on the industry. Like many agency types making their way in the industry I pitched her stories. This included a stint at Weber Shandwick before joining The Holmes Report two years ago. UK PR firms reporting in sterling declined by 0.8% We caught up last week in London.

Interviews 115

Interviews Agency Industry Measurement 115

The Hoffman Agency

SEPTEMBER 1, 2020

However, one task that stands out to me is writing personalized pitches to reporters. I felt a bit like a detective — searching to find the most relevant journalist, learning all about what they have covered in the past, and then crafting a pitch that paints a picture of why they specifically should care about the client.

Pitching 36

Pitching Internal International Meeting 36

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. The point of which was to recognize customers for doing great things with their technology. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero.

Brand 71

Brand Branding B2B Exercises 71

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. I’m working with many PR professionals and agencies that pitch their clients as guests on my blog or on my podcast show.

Creativity 150

Creativity Trends Agency Technology 150

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

Automotive 92

Automotive Meeting Report Journalism 92

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I learned how to ask questions and get to the heart of a story.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Stephen Waddington

OCTOBER 3, 2019

Maja has spent two decades working in and reporting on the industry. Like many agency types making their way in the industry I pitched her stories. This included a stint at Weber Shandwick before joining The Holmes Report two years ago. UK PR firms reporting in sterling declined by 0.8% billion dollars. one year ago.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP.

Survey 60

Survey System Trends Small Business 60

Ishmael's Corner

JUNE 8, 2015

Even more important than the stars walking the red carpet outside were the sales and distribution deals happening behind closed doors, which the on-site dailies reported with fervor. (It In public relations, this lives in the art of pitching. As a result, communicators must quickly get their message across without diluting the story.

Communications 60

Communications Film Guidelines Pitching 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Also, expect reporters to be much more careful about vetting their sources. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Onclusive

SEPTEMBER 13, 2023

In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge. But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up.

How To 195

How To Resources Pitching Tools 195

Konnect Agency

FEBRUARY 16, 2021

We were able to focus on overall brand storytelling and highlight our hero campaign videos which sometimes get lost at a traditional trade show,” said Felicia Pandola, Associate Director of Marketing at CYBEX. Reach out to buyers and reporters well in advance to let them know what they can expect to see in your virtual booth.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. ” in smart ways that get sympathetic responses.

Interviews 60

Interviews Storytelling Software Engineering 60