ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about.

Survey 60

Survey How To Storytelling Corporate 60

Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology.

Storytelling 104

Storytelling Technology Report Communications 104

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal.

Meeting 75

Meeting Automotive Media Newspapers 75

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 152

Mobile SEO Web Training 152

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. What about the old chestnut about reporting lines, you know, does it matter if the comms person reports into marketing or just the CEO, or HR?

Media 202

Media Storytelling Technology Data 202

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” It’s really a new challenge for me.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Solo PR Pro

DECEMBER 27, 2022

They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards.

Print 58

Print Financial Journalism Healthcare 58

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. From journalist to PR pro. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Presspage

APRIL 12, 2018

Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. News reporting is going to be around a long time. News reporting is going to be around a long time. Reporters are going to naturally gravitate to brands who are serving up content they can get to and use quickly.

Company 111

Company Media Journalism Report 111

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. Publications like the FT believe it’s zero-sum game.

Journalism 108

Journalism Local Storytelling Policies 108

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. The Holmes Report. The Realtime Report.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 12) Reporters say getting the story right matters more than getting it first. 13) Storytelling the hottest trend in PR in 2018. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? They’re the best reporters. And storytelling is a key part of that.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Ishmael's Corner

MAY 5, 2015

Recognition from the Holmes Report as a finalist for the Tech PR Agency of the Year offers another proof point that it worked. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. For a daily beat reporter, our stories had to have a local tie. You’ve also worked as a reporter. What happened?

Crisis 0

Crisis Reputation Study Social Media 0

Ishmael's Corner

JULY 29, 2015

The Art Of Storytelling In Business Communications And Public Relations. It gave folks the opportunity to hear from two of Business Insider’s tech reporters, Jillian D’Onfro and Matt Weinberger as well as Technology Section Editor and San Francisco Bureau Chief Matt Rosoff. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Technology Report Communications 60

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. News & World Report. We read that you are a strong B2B health writer and storyteller. What makes a good subject line?

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement.

Blogging 52

Blogging Marketing Pinterest SEO 52

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. You got your degree in journalism, like many in our field.

Sports 113

Sports Travel Television Agency 113

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

Automotive 92

Automotive Meeting Report Journalism 92

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Also this: "We have a truth deficit with the public. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

MARCH 14, 2016

He was previously a technology editor at Quartz and has been reporting on technology for over a decade with jobs at Forbes.com and Business Insider. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut.

Fashion 40

Fashion Tourism Media Journalism 40

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. We had a seasoned photographer at our TV station who would always share that advice with all of the reporters fresh out of college!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. It’s almost like Evolution 2.0.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Also, expect reporters to be much more careful about vetting their sources. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. And PR Engineer Kelly Byrd wrote The Science of PR: How PRTech Reporting Proves Value for PR blog Bulldog Reporter.

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

SEPTEMBER 13, 2023

In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge. This will primarily be through multimedia as the Journalism, Media, and Technology Trends and Predictions 2023 explains, there will be “[…] an explosion of creativity in short-form video storytelling in youth-based social networks.

How To 195

How To Resources Pitching Tools 195

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

MAY 26, 2020

92% report having 11 or more years of experience; 52% of respondents are in-house communicators; and respondents come from more than a dozen different industries. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” PR technology.

Survey 121

Survey Measurement Public Affairs Storytelling 121

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Katherine is a Content Strategist working at the confluence of journalism + marketing. The Backstory. Katherine Ellis.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Five-to-seven years ago, when there were more tech reporters covering funding, you could drive a lot of coverage for smaller rounds. See this post for more PR storytelling tips. All should be touted.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 5) OnePitch adds new features for reporters.

Pitching 78

Pitching Instagram Survey Data 78

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120