PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In terms of news, pick a few outlets and reporters you trust who are covering AI frequently, and you’re likely to have a good sense of the most important things happening in the field.

Enterprise 186

Enterprise Tools Technology Privacy 186

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. In our line of work, we’re often dealing with complex research topics and business insights, and with reporters who are looking for cold, hard data.

Communications 107

Communications How To Banking Government 107

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. This personal touch allows employees to connect with leadership, department heads, and colleagues on a more personal level, fostering a culture of transparency and openness.

Employee 77

Employee Automotive Storytelling Internal 77

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Along with curiosity and storytelling, we must have a knack for thinking and advising strategically.

Technology 142

Technology Retail Storytelling Crisis 142

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Google Data Studio (great for analytics reports). Shareably storytelling/sharing. chimed in on case studies and best practices.

Tools 120

Tools Enterprise Analytics Case Study 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light.

Survey 82

Survey Corporate Communications Financial 82

PRSay

JULY 22, 2021

In a 2017 study published in Harvard Business Review , people who worked in high-trust companies reported 74 percent less stress, 50 percent higher productivity and 40 percent less burnout than those at low-trust companies. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif.

Employee 148

Employee Exercises Study Meeting 148

PRSay

OCTOBER 12, 2018

If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Join the group here.

Conference 110

Conference Internal International Storytelling 110

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. Focus on relationships. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Ishmael's Corner

MAY 5, 2015

Recognition from the Holmes Report as a finalist for the Tech PR Agency of the Year offers another proof point that it worked. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 Thought leadership is more important than ever. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 12) Reporters say getting the story right matters more than getting it first. 13) Storytelling the hottest trend in PR in 2018. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

Ishmael's Corner

DECEMBER 7, 2014

This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling' The White House was one of those top drivers of tech stories on Dec. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Enter the era of Growth PR. PR coverage has typically been measured by media outlet audience size.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I found that at Room & Board. Next, I would say never stop learning.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium.

Employee 40

Employee LinkedIn Engineering Leadership 40

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. A-plus PR teams are empowered to act on insights drawn from results, not just report results to the group. So, what qualities do you think cutting-edge PR practitioners embody?

Measurement 136

Measurement Analytics Data Conference 136

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Also, expect reporters to be much more careful about vetting their sources. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

APRIL 21, 2020

By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. Latest version includes 7,040 technologies, each of which captures and reports data.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

OCTOBER 27, 2016

Everyone loved the mentions, the awareness and the potential reach reports, but over time, that started to dwindle. Fast forward to today, and the lessons I’ve learned from trying and testing tools, creating correlations and voraciously keeping up with trends in technology and digital media told me that we’d be here one day.

Communications 40

Communications Tools Analytics Television 40

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

MAY 26, 2020

92% report having 11 or more years of experience; 52% of respondents are in-house communicators; and respondents come from more than a dozen different industries. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” PR technology.

Survey 121

Survey Measurement Public Affairs Storytelling 121

PRSay

FEBRUARY 14, 2024

When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Again, “it goes back to storytelling,” Blackwell said. “It

Communications 156

Communications Storytelling Government Community 156