How to Write a Sports Press Release (Example and Template)
Prowly
SEPTEMBER 11, 2023
There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?
press-release-examples Sports Related Topics 
Join 59,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch
5W PR
FEBRUARY 22, 2023
PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. You can find templates for creating press releases on the web.
Strategy 
88
88 
Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster
PRSay
MARCH 7, 2024
To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.
Film 118
118 
Media Insights: Top 17 Media Outlets for Effective Press Release Distribution
Newsfile
FEBRUARY 27, 2024
In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? But let’s dive a little deeper.
Financial 52
52 
Post Launch Marketing Strategy
5W PR
DECEMBER 18, 2019
Press Releases. There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.
Strategy 133
133 
Promote Your Event! 10 Tips to Attract Media Coverage With an Event Press Release
PR Fuel
DECEMBER 6, 2020
But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Keep in mind two considerations when writing a release: it should include all relevant particulars (date, time, website links, etc.), Do Some Research.
Sports 59
59 
How to Choose a Press Release Topic for Small Businesses
PR Fuel
JUNE 9, 2021
If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial. Otherwise, journalists might not feel interested in your press release. You’ll start struggling when distributing press releases as a result.
Tips for Promoting Your Special Event
Landis PR
OCTOBER 11, 2021
After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Video promotion.
Local 98
98 
How Does a PR Newswire for Journalists Benefit the World?
PR Fuel
AUGUST 23, 2020
How Can Press Releases Be Used? PR press releases on newswires for journalists are important because they’re a great way to plan your upcoming coverage for events in your area. You can also organize what press releases that your companies receive based on your areas of interest.
4 Skills All PR Pros Should Have
Critical Mention
OCTOBER 29, 2019
Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.
Radio 92
92 
5 Signs Your Business Should Hire a Press Release Company
PR Fuel
MARCH 9, 2021
Do you need a way of improving the press releases that your company has? If so, then you need to hire a press release company to oversee it all. See below for several signs that you should hire a press release company for your organization. That’s where a press release company can be a tremendous help!
Company 52
52 
PR Ethics: What Happens When There is a Coup? – Alex Dance
Ethical Voices
SEPTEMBER 19, 2022
It’s not a free press, so you need to take everything with a pinch of salt and do your own research into it, but sometimes the facts aren’t really there so you just have to go with the story or just ignore the story. Public relations really is known as press release, send, paper. It’s a tricky one.
Ethics 83
83 
The Well Written Press Release: Research The Journalist
ISEBOX
SEPTEMBER 15, 2016
When it’s time to send out your press release, it’s been proven time and time again that “spray and pray” is inefficient, rude and can actually have the exact opposite effect you’re hoping for when trying to get the journalist human sector to open your release. Get Personal with a Custom Note Attached to the Release.
Skype 70
70 
Holding out for a hero
Stephen Waddington
JUNE 9, 2020
Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. It can all be attributed back to one thing: a humble press release that changed everything. For example, print has fallen off the cliff on which it was already teetering precariously.
Radio 89
89 
Dawn of the Intelligently Automated Agency
PR 20/20
MAY 8, 2019
Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Today, we’re introducing the first three beta services from the Intelligent Automation Solutions suite: Automated Press Releases. Automated Press Releases (beta).
Agency 84
84 Media relations is thriving
Stephen Waddington
DECEMBER 5, 2018
There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. There are examples offline and online in almost every market.
Media Relations 115
115 
Five Pro Media Relations Tips
Landis PR
DECEMBER 6, 2021
Anticipate what they’ll want to know and put it in the press release upfront. It’s always fun to “newsjack” by connecting your story to the current cycle (LCI has a great example tying National Nurse Week to a royal birth ). Go easy on the adjectives – let them do the editorializing, not you.
Top 10 PR Tips for Companies With Established Brands
Critical Mention
AUGUST 29, 2019
For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Provide Latest News Releases. Cross-promotion is a great example of how they do so. New releases and updates can sometimes have unpredictable results.
Company 81
81 How to Pitch Better Brand Stories
Cision
JUNE 9, 2016
Here’s an example of the three E’s in action. For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. If you want earned media, you need to have a newsworthy story to tell. . Will it educate the audience? Does it have emotion ?
Pitching 120
120 
Dealing with various stakeholders in the educational sector
Presspage
JULY 5, 2017
“The old press release is dead” The good old days, where you would simply send a press release to a journalist and they would post an article on it, are over. Journalists are swamped with emails, press releases and other messages that are being send to them daily. At least, not anymore.
Education 84
84 
What is PR? 141 PR and Comms Pros Explain What They Do for a Living
Sword and the Script
JUNE 18, 2019
For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 9) “Helping an organization get favorable press.”. 18) “I write and distribute press releases and get executives in front of the media.”.
Employee 147
147 
Baby Product Marketing: How PR Can Make your Kid Product a Success
5W PR
DECEMBER 5, 2016
The best way to approach them is to put together a press release and send it to all the major baby magazines. Butterflies and sports themes sell the best. For example, if you sell baby bed sheets, sell bundles with the same theme. Most people think that magazine editors are hard to approach. Moms love matching themes.
Marketing 87
87 
Get More From The Relationship With Your Press Release Provider
Beyond PR
SEPTEMBER 21, 2017
“I pay them to distribute my press release and they do it. But trust me when I say that we are very interested in you and your release. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) I’ll give an example. I’ll be honest.
Training 54
54 
Creative Ways to Involve Celebrities and Influencers With your Brand
Konnect Agency
APRIL 20, 2021
As an alternative to paid media, these partnerships have proven to garner press and widespread attention organically. During this period, Scott also used this opportunity to release his own merchandise. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors.
Creativity 52
52 Bolts & Bosa: Who's to Blame?
The Stalwart Blog
AUGUST 26, 2016
They did so, not with the ever-common leak-the-details approach of professional sports, but instead with a press release and an unusually puffy piece from a local sportswriter. . Another shining example of why public relations are a tool, not a weapon.
Sports 60
60 
How To Research Journalists Before They Research You (And Your CEO)
MaccaPR
APRIL 18, 2017
Just the PR staffers who would flood my desk with absurdly off-target news releases who thought I must be obsessed with their clients' breakthroughs in industrial sandpaper, Fresnel lenses, and composite, high-performance aircraft materials. I was amused at how agencies were sending me press releases that were of no interest to me.
How To 121
121 How to Boost PR Campaigns With Social Data
Beyond PR
JANUARY 16, 2018
Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . Understand How Your Social Campaigns Drive Value. About Jason Edelboim.
Data 70
70 
The robots are coming… or are they?
PR in High Definition
JULY 24, 2017
AI offers the potential to have all news in real-time and with the likes of Wordsmith from Automated Insights, robots have been producing data-generated news, such as quarterly earnings reports and sports scores, for a few years now. A future where press releases and basic news are automatically created is looking pretty certain.
Fashion 72
72 
Virtual reality: the most disruptive tool for marketing and PR since social media
PR in High Definition
APRIL 28, 2016
An insider’s view on events and press conferences. Consumers will have the live-event experience of a concert, show or sports match without leaving the comfort of their homes. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks.
Social Media 54
54 
Branding and Public Relations Go Hand-in-Hand
5W PR
FEBRUARY 1, 2020
An example: is Bounty a paper towel? It’s about releasing and promoting something entirely new to the marketplace. An example of this is Dunkin Donuts. A sports apparel line might get into equipment or exercise programs. They may not even realize it, but those messages are working on their mind and emotions.
Brand 109
109 
Storytelling Returns to Marketing
David PR Group
JULY 21, 2014
Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.
Storytelling 80
80 
Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News
Bianchi Biz Blog
JANUARY 24, 2022
LiDAR is a perfect example. Our creative director Alex Hartman joined me for the press days at Motor Bella. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.
Meeting 78
78 
10 Do’s And Don’ts For Better PR Ideas
ImPRessions - Crenshaw Communications
MARCH 31, 2017
For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. A company anniversary, for example, can be a slam-dunk for industry press. But there are other reasons to consult the calendar.
Airlines 120
120 PR in 2015: The Trouble with Authenticity
Mark My Words
DECEMBER 29, 2015
These examples show how the great and good can bypass pesky journos and take image management into their own hands. Paddy Power’s infamous mischief unit outdid themselves with a lorry that called on Dover-bound refugees to hop on-board –but only if you’re good at sport. For him being unPRable was the crucial aspect to his rise.
Journalism 60
60 
The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future
Masters in Communications
FEBRUARY 12, 2022
It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. Their first major print run was The Bible.
Ethics 52
52 
How to Pitch Consumer PR with Desiree Dozier, Finn Partners
OnePitch
JUNE 16, 2022
However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. Can you share an example of one that worked? As any PR professional knows, no two days are the same in our line of work!
Pitching 64
64 
12 Secrets To Protecting Your Brand From Celebrity Scandals
MaccaPR
SEPTEMBER 14, 2015
For answers, we visited with Minneapolis sports and entertainment attorney Lee Hutton, whose clients have included singer Puff Daddy, ex-Kardashian family member and NBA player Kris Humphrey and NFL’er Hank and wife Kendra “The Girls Next Door” Baskett. 2 - Identify Who Speaks To The Press If Everything Hits the Fan.
Brand 48
48 
Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing
PR 20/20
NOVEMBER 4, 2016
For example, HubSpot’s value metric is number of contacts, Zapier’s is zaps, Wistia’s is videos, and Asana’s is members. The packages included standard allotments of blog posts and premium content word count that could be used for website copy, case studies, white papers, press releases, by-lined articles, ebooks and more.
Agency 40
40 
Happiness and the improvement of professional PR/communications practice
PR Conversations
OCTOBER 11, 2018
One final thing, while it sounds as simple as pressing a button, resetting our lives is anything but. Let me give you an example. The UN releases a yearly happiness report rating countries, imagine if we could invent a real-time indicator for people (I am sure Facebook will corner the market in that, too, sometime soon).
Communications 104
104 
Maxim Behar for MeTV: PR is Changing Every Single Day
Maxim Behar
MAY 31, 2021
We had the journalists, who had their press cards, licenses, education diplomas. For example, to be serious, to be precise, to do your job, which is absolutely crucial. We discuss it, we have coffee or lunch, and then we make a press release. Eventually, we make a press conference confirming or denying the story.
Newspapers 52
52 
Careful, NOW.
Bad Pitch Blog
FEBRUARY 18, 2006
I''m here to ask every communications professional to take a third and fourth look before hitting the "send" key or printing press releases on super-fancy copier paper. Needless to say, it''s crappy PR to present a sloppy example to the public. what’s it all about? Some say it''s the fault of e-mail.
Print 40
40 What Taylor Swift Can Teach You About Social Media Marketing
MaccaPR
FEBRUARY 10, 2015
For example, to spark online buzz for the release of her single “Shake It Off” last August, Swift teased fans with hints about the tune on Instagram, Twitter and other social channels. Dick’s Sporting Goods, which ramped up staff when social posts from customers highlighted weak in-store customer service just before closing hours.
Social Media 48
48 
How to Get On in New Communications: Be Nice
ZudePR
MAY 31, 2015
An example of a hero of free authority: Jimmy Wales of Wikipedia.” Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “At the time, I was working with FT Press on a book called PR 2.0: That’s why we share – often for free.
Let's personalize your content