ImPRessions - Crenshaw Communications

MAY 12, 2021

Look at their websites, socials, press releases, everything. It may seem old fashioned, but I’d be lost without my notebook. This might not apply to everyone, but when it comes to typing up notes for a client or drafting a press release it’s helpful to have them written down next to me. Write things down.

Internal 296

Internal International Agency Meeting 296

Onclusive

SEPTEMBER 7, 2021

Newswire There is a sense in the industry that things have changed and we don’t need the press release anymore. If you have valuable content to share, it is a really good idea to be proactive about showcasing it to the right journalists and influencers in a timely fashion.

Measurement 356

Measurement SEO Web Social Media 356

PR Fuel

MAY 19, 2022

Knowing how and when to draft a good press release is vital for today’s competitive digital market. Are you prepared to be a part of the onslaught of public relations with your press releases? What is a Press Release? The statement is for public release. Writing a Press Release.

How To 100

How To Writing Video Fashion 100

Prohibition

MAY 13, 2022

By creating newsworthy content in the form of a press release or product roundup you can form a strong, proactive press office and be in control of the narrative. Businesses should be on hand to approve any content, expert quotes, and supply imagery or samples in a timely fashion. Benefits of taking a proactive approach.

Print 112

Print Trends Agency Brand 112

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Yes, we can still write press releases and use communication channels to send our messages. No dialogue. These times are long gone now.

Print 64

Print Social Media Web Television 64

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 118

Film Marketing Sports Hotels 118

Sword and the Script

JUNE 13, 2023

The full list tallied up like this: 38% said keeping up amid downsizing and reduced resources; 22% said balancing reporting on important topics against pressure to drive business; 13% said battling misinformation; 11% said other; and 10% said politicization of the press as individuals. Adapting to changing audience interests.”

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. However, to get this information out there, you need a good press release headline. What About Keywords?

Writing 87

Writing Small Business SEO Local 87

Sword and the Script

MARCH 1, 2022

Press releases have always essentially been a “paid placement.” Traditional press release distribution. Traditionally distribution services pay new sites a small fee every time they syndicate a press release. This is part of what you pay for when you fork over up to $2,000 for a press release.

Software 118

Software Case Study Advertising Advertising 118

The Proactive Report

JUNE 18, 2021

For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. For example, create a group on LinkedIn or Facebook and take an active part. Look for local groups on MeetUp. PR is a communication function.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. You can then use this insight to inform your next press release or feature. Leverage Influencer Partnerships.

Strategy 71

Strategy Brand Branding B2C 71

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Announce all news with a press release. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.”

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

MAY 12, 2020

Don’t mix up coverage with your press releases. Resources that generally go with an online newsroom include press releases, announcements, statements, letters to investors, company FAQs, a brief history, funding rounds (if a startup), logos, photos and headshots. media@team.com ). Names and bylines on blogs.

Company 98

Company Survey Pitching Report 98

Prohibition

JANUARY 20, 2023

A great example of how not to do PR. A great stunt that impressed the press and social media users. A great example of a way to communicate brand messages, promote new products and tap into a topical issue – we were big fans of this one. The spray-painted dress at Paris Fashion Week!

Fashion 62

Fashion Apparel Instagram Social Media 62

Sword and the Script

JANUARY 19, 2021

For example, any outreach activity related to a contact on your list is compiled into an activity stream, so the team has an awareness of who is reaching out to who. This means if someone links to a press release in your company’s online newsroom but doesn’t mention a keyword you have set up as a search – you’ll never know it.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below is an example of an online newsroom.

Software 113

Software Tools Publicity System 113

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Let’s use the example of a luxury residential real estate client. You’re stressing about it. You’re only limited by your imagination.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys. Census Bureau or WorldBank are examples of sets that can get analyzed and combined. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

APRIL 16, 2015

“We need to issue a press release at least once a week to maintain high visibility,” said client A. Press release pick-up has zero value to my business,” said client B. Many issue press releases simply out of habit or because it’s long been a staple in their PR tool box. Not necessarily. Wait… what?

Fashion 60

Fashion SEO Tools Strategy 60

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. Give me a new product or a service and I’ll give you a press release and several different pitch angles. Reporters are pressed for time as it is, and nobody wants to open an email about a “revolutionary new product.”

Report 68

Report Fashion Pitching Journalism 68

PR Fuel

NOVEMBER 28, 2020

That’s not a whole lot of journalists available to read press releases anymore, given that there are more than 32.5 So how can you ensure that more journalists read — and accept — your press releases and PR pitches? The people on your media list are ultimately who you’ll want to send your press releases to.

Media 52

Media Newspapers Pitching Blogging 52

ReimaginePR

MAY 30, 2015

Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Lead media release. Have an awesome video.

Media 120

Media Television Video Print 120

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. The deal with Brandwatch “is expected to close in the second quarter of 2021,” according to a press release. Twitter handle. Twitter bio.

Company 148

Company Tools Technology Software 148

Presspage

APRIL 25, 2017

The effectiveness of the old-fashioned press release is far behind us. In many instances, a press release is still justifiable, but with a decreasing corps of journalists, they often have little effect. There are enough examples of newsjacking and funny Twitter fights by brands.

Trends 79

Trends Crisis Reputation Employee 79

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Netflix, for example, bounced back after it mishandled the announcement of a short-lived split of its services. After releasing a pair of inadequate public statements, Munoz is forced to go on TV.

Interviews 170

Interviews Media Training Training Video 170

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

PR in High Definition

JULY 24, 2017

A future where press releases and basic news are automatically created is looking pretty certain. Old-fashioned human thinking. Almost ironically, to position your business and brand as a forward-looking thought leader, you need old-fashioned human input. And their capabilities are only getting better.

Fashion 72

Fashion Data Sports Creativity 72

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. Well, with the recent Panda update, many people believe that Google has targeted press releases as their next “victim.”

SEO 40

SEO Google Writing Engineering 40

Polaris

DECEMBER 6, 2014

1: Public Relations and Communications: For Immediate Release. For Immediate Release: The Hobson and Holtz Report is a weekly podcast hosted by Neville Hobson and Shel Holtz. If you’re pressed for time, and you’re interested in public relations, I highly recommend The Hobson and Holtz Report.

Marketing 147

Marketing Content Marketing Social Media Film 147

Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JANUARY 25, 2018

Overall, we predict that AI and machine learning will continue to be a stalwart component of the apps and products being developed and released over the coming years. Even more likely considering Nikki saw a Panasonic Laundroid robot consume a pile of clothing and deliver it nicely pressed and folded. Fashion showed up at CES.

Fashion 60

Fashion Technology Trends Education 60

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. Contemporary PR is so much more than writing press releases (though staff will eventually get to do that as well.).

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. A company anniversary, for example, can be a slam-dunk for industry press. But there are other reasons to consult the calendar.

Airlines 120

Airlines Exercises Fashion Print 120