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How CGI content is impacting brand authenticity within beauty & fashion marketing

Agility PR Solutions

But as more and more fashion and beauty brands are experimenting with surrealist technology, […] The post How CGI content is impacting brand authenticity within beauty & fashion marketing appeared first on Agility PR Solutions.

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Communicating Sustainable Practices in Your Fashion Brand

5W PR

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

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7 tips for developing influencer marketing campaigns for fashion brands

Agility PR Solutions

Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

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How Sustainable Fashion Brands Can Utilize PR To Communicate Their Values

5W PR

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion? The rise of sustainability in fashion is a response to these issues.

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Fashion PR Guide to Grow A Recognizable, Beloved Brand

Prowly

For any fashion brand looking to promote themselves through earned media coverage, executing a successful fashion PR campaign is key. Whether handling fashion PR in-house or working at an external fashion public relations agency, there are some ways to ensure that your campaign is as successful as possible.

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What Blogging Has Taught Me About Personal Branding, the Job Market, and the Fashion Industry

Deirdre Breakenridge

A Guest Post by Lauren Goldstein, Part-Time Lifestyle & Fashion Blogger, Full-Time Student, American University. For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., Along the way, I’ve learned more about myself, fashion, and PR. and life in general.

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5 ways fashion brands can be gender-inclusive this PRIDE month—and from now on

Agility PR Solutions

identifying as non-binary, it is more important than ever for fashion brands to embrace gender inclusivity. In fact, the future of fashion is genderless, according to a report that 36 percent of consumers purchased clothing outside of their gender identity in 2022. million people in the U.S.

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