Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Brand Branding Case Study 62

Agility PR Solutions

JUNE 30, 2021

There is no denying that there’s a certain sense of community when it comes to who and what users follow on social media—evident in the fact that consumers put a lot of faith in the experiences and recommendations of fellow users, whom they may not know first-hand. As a result, social media has transformed from […].

Fashion 86

Fashion Industry Social Media Community 86

Ronn Torossian

JULY 28, 2018

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry. It’s well known that Burberry is targeted at a certain, … READ MORE ».

Consumer 150

Consumer Fashion Examples Brand 150

Agility PR Solutions

APRIL 23, 2023

Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF) research.

Retail 78

Retail Consumer Fashion Data 78

Agility PR Solutions

SEPTEMBER 27, 2022

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

Apparel 86

Apparel Consumer Fashion Brand 86

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Get your customers to pitch in.

Fashion 74

Fashion Social Media Brand Branding 74

NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

Consumer 78

Consumer Brand Branding Fashion 78

Ronn Torossian

DECEMBER 29, 2015

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». Some would say a “necessary evil”, but that’s not really fair. One of the most effective?

Consumer 150

Consumer Fashion Blogging Company 150

Ronn Torossian

MAY 9, 2022

Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products. Whether it’s household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the advantages that come with leading a cleaner and healthier life.

Fashion 195

Fashion Consumer Brand Branding 195

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 94

Pitching Consumer Trends Viral 94

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

Local 78

Local Consumer Fashion Agency 78

Agility PR Solutions

OCTOBER 25, 2018

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?”

Consumer 87

Consumer Brand Branding Fashion 87

Agility PR Solutions

JUNE 24, 2019

How important is old-fashioned word of mouth in this sophisticated digital age? According to the firm’s new study, nearly half of consumers (45 percent) say the first time they hear about a retailer they’ve never purchased from is through friends […].

Retail 60

Retail Consumer Fashion Study 60

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Agility PR Solutions

MAY 11, 2022

Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and generate more sales. Technology PR helps sell […].

Fashion 86

Fashion Consumer Technology Marketing 86

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

5W PR

NOVEMBER 15, 2021

Most consumers tend to make purchases from businesses they trust, like, and know. However, in today’s digitized world, when consumers have access to plenty of information online, it means that they’re able to do plenty of research beforehand until they finally make a decision on a purchase. Sharing Content. Communication.

Publicity 88

Publicity Consumer Fashion Company 88

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. It uses past elements like music, fashion, and pop culture to trigger emotions and memories. Brands use the past to resonate with consumers and evoke nostalgia. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 64

Pitching Consumer How To Meeting 64

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. However, it is not the first time the luxury fashion brand has worked with a virtual influencer. Since then, she has continued to collaborate with the Italian fashion house. Back in 2018, luxury fashion brand. pic.twitter.com/7rsuM88CLy.

Brand 116

Brand Branding Fashion Marketing 116

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They understand the fast-paced and frequently shifting priorities of an early-stage startup and navigate these with ease.”

Industry 88

Industry Enterprise Fashion Financial 88

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors. If so, the agency route might be the best for you.

Industry 316

Industry Fashion Travel Tourism 316

NewsWhip

NOVEMBER 18, 2021

In terms of type of advertisements, a quarter of the focus came in the form of fashion deals. Many of the advertisements in the other category were made by athletes or sports teams, while posts about fashion, beauty, and technology were made by more stereotypical influencers or actors. . Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

Konnect Agency

SEPTEMBER 25, 2023

Overall, this successful brand partnership leverages the strengths and appeal of both brands to create a unique and compelling product that resonates with consumers. Combining these elements created a unique and desirable product that appealed to both collectors and fashion enthusiasts.

Brand 52

Brand Branding Fashion Creativity 52

5W PR

JULY 26, 2023

By demonstrating a genuine commitment to the community beyond marketing campaigns, brands can build trust and loyalty among queer consumers. It challenges narrow beauty standards in the fashion and beauty industry. It also resonates with consumers who prioritize brands that align with their values.

Brand 78

Brand Branding Marketing Community 78

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Partner with fashion influencers, lifestyle bloggers, or jewelry enthusiasts who can showcase the jewelry pieces in their content. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Agility PR Solutions

JANUARY 15, 2019

Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […]. The post The 6 key things influencers look for when collaborating with brands appeared first on Agility PR Solutions.

Fashion 108

Fashion Brand Branding Consumer 108

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

Brand 116

Brand Branding Nonprofit Government 116

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

5W PR

JANUARY 3, 2024

Covering cutting-edge technologies, trends, and business models, the agenda delves into the swift evolution of consumer preferences across diverse sectors. From fashion and electronics to beauty and grocery. Shoptalk Shoptalk annually unites a multitude of retail innovators, fostering collaboration to shape the future of the industry.

Retail 78

Retail Conference Trends Technology 78

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.

Brand 68

Brand Branding Publicity Fashion 68