Cision

JUNE 28, 2017

Ina Fried is a veteran technology journalist who has held roles at a multitude of outlets including, CBS Interactive, CNET Networks, All Things Digital, and more. Wondering what Login is, what it’s about and how you can get Ina to cover your pitches? Read our Q+A with her pitching tips below! and the Bay Area.

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Pitching Report Technology Storytelling 159

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. PR professionals can use ChatGPT to gain a competitive edge, but it’s important to understand the limitations to the technology. More than ever, PR professionals are telling the stories ourselves.

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PRSay

FEBRUARY 12, 2024

When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Again, “it goes back to storytelling,” Blackwell said. “It

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NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

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Healthcare Storytelling Communications Local 78

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

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Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The other day, I asked ChatGPT to do a pitch for me, and it gave me this four paragraph long pitch.

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Communications Marketing Pitching Technology 97

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

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Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

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Bianchi Biz Blog

MARCH 11, 2024

I’m excited to see where we grow with technology across the board and how electrifying America will continue to take shape. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Automotive Meeting Report Journalism 92

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

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Publicity Storytelling Instagram Pitching 160

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

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Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

For an early-stage technology business, differentiation can be everything. Here are some ways PR builds competitive advantages for young technology companies. It’s not enough to just pitch stories anymore. Top PR teams do more than merely pitch media. Quality PR practitioners are expert storytellers.

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Storytelling Reputation Technology Content Marketing 226

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Best days to pitch. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS.

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Storytelling Data Data-Driven PR Print 74

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships.

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Storytelling Pitching Interviews Agency 177

The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

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Storytelling Internal International Pitching 69

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. From my experience, smaller rounds — less than $25 million — should generally be pitched as exclusives, because larger media outlets are increasingly passing on embargoed funding news. See this post for more PR storytelling tips.

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Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

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Onclusive

MAY 10, 2018

It’s a great listening tool to ensure your pitches are targeted.” There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. 3–Visual Storytelling.

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Storytelling Technology Tools Infographics 230

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Best days to pitch. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations.

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Storytelling Data Data-Driven PR Print 60

Deirdre Breakenridge

APRIL 15, 2019

When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. Don’t just keep pitching the same journalists at the same publications over and over again without knowing the true impact of those placements. I got a “hit” in a recognized news outlet and my job was done.

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Media Data Google Report 268

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about.

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Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. But the real opportunity for PR and marketers may be voice storytelling. It already has, of course.

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ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging.

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Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills?

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Travel Technology Conference LinkedIn 281

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. And he did beautifully.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this too often in technology PR. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post. Muddling the message. Bad timing.

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PRSay

JUNE 28, 2023

This is not surprising, since the vast majority of journalists (87%) have used multimedia in their published stories in the last year, according to Cision’s 2023 State of the Media Report, and 27% say that including multimedia elements in a pitch or press release “makes their jobs easier.”

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Brand Branding Infographics How To 136

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

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Measurement Data-Driven PR Survey Storytelling 231

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

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Publicity Ethics Analysis Data 100

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling.

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Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

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Stephen Waddington

JANUARY 27, 2021

Technology, finance and healthcare are doing really well and that won’t change any time soon, in fact, as the fourth industrial revolution has been accelerated by COVID-19, we’ll likely see these areas continue to rise,” said Rohan Shah, managing director and co-founder, Reuben Sinclair.

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Marketing Travel Storytelling Healthcare 140

Sword and the Script

JANUARY 23, 2024

If this report is to be believed, there are a whole lot of B2B technology vendors that losing deals they never even knew existed. Thought leadership helps prospective customers become aware of the problem – and without feeling like they are getting a sales pitch.

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Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

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Deirdre Breakenridge

SEPTEMBER 3, 2014

Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. Canva : When social media became a part of the communicator’s world, so did design.

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Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends.

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Trends Privacy Data Reputation 157

Cision

DECEMBER 27, 2016

“Personalize Pitches” – Adriana Stan. This might have been the biggest theme from 2016 interviews — if you want a journalist to respond to your PR pitches, you need to explain why the news is important and relevant. “Never assume you have all the answers” – Nick Gourevitch.

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