PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.” This demands a proactive approach rather than a reactive one.

B2B 156

B2B Company Storytelling Retail 156

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. All of them are bad. Not almost all.

Pitching 215

Pitching Journalism Construction Writing 215

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. In this post, Sasha Dookhoo explains how PR teams can set themselves up for success in holiday-themed campaigns – and to recognize what success looks like.

Construction 182

Construction Storytelling Tools B2B 182

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Reporting on established metrics isn’t enough today. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today.

Training 370

Training Media Training Reputation Crisis Communications 370

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. Best days to pitch. But there’s no denying that hard data carries significant weight with reporters and media outlets.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts.

Media 310

Media Retail B2B Journalism 310

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

This is because the manufacturing beat reporter at, say, Bloomberg, will naturally be following manufacturing trades that cover industries like automotive and heavy equipment. Trade allow more in-depth storytelling. Pitching trade press can be easier than getting a story in a large media outlet. Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B 103

B2B Study Company Leadership 103

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. Best days to pitch. But there’s no denying that hard data carries significant weight with reporters and media outlets.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? I see more value from pitches that get straight to the point, show me a problem, and then show me a solution.

Meeting 104

Meeting Media Travel Journalism 104

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Details like that make a byline more than just another pitch. Remember that any byline or report is part of a living discussion that people in a given industry are having. And you want an SME to paint that picture for you.

Interviews 296

Interviews How To Reddit Journalism 296

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. According to Nielsen Reports , 93% of American adults listen to radio programs and other audio mediums at some point during the month. The numbers for radio are impressive!

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles.

Agency 188

Agency Publicity Media Training Training 188

Ishmael's Corner

OCTOBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. Create a pitch that aligns.more. The post Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Talk about a mismatch in supply and demand.

Storytelling 114

Storytelling Pitching Communications Company 114

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . When pitching to journalists, focus on customer stories that prove the value of your solution or product. Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling.

How To 221

How To Media Training Storytelling Financial 221

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

Ethical Voices

JUNE 12, 2023

Reporters can also tell the difference between very rote talking points and something that is deeper. There were a lot of protests, a lot of rallies, but the community often wasn’t savvy enough to reach out to a couple of reporters ahead of time and let them know, this rally is happening, this protest is happening, come out.

Ethics 69

Ethics Storytelling Communications Training 69

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 134

Publicity Journalism Storytelling Survey 134

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” Authentic Storytelling Project. Industry or Workplace Blogs. The Cision Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

Remote PR Jobs

SEPTEMBER 25, 2023

A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational. Past is Prologue In addition, see how top media outlets and their reporters reacted to company news. In addition, startup PR can also be a pressure cooker because you only get one shot at a launch.

Travel 100

Travel Education Storytelling Company 100

Landis PR

NOVEMBER 22, 2021

Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. The story the reporter should be credible or written in a way that promotes trust. Empathetic.

Ethics 52

Ethics Pitching Storytelling Report 52

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews. That’s why storytelling is at the core of everything we do.

Communications 106

Communications How To Banking Government 106

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 135

Pitching Interviews Video Report 135