5W PR

JANUARY 4, 2024

This approach not only reflects the reality of their diverse world but also fosters a sense of belonging. Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Brands that embrace diversity and reflect inclusive values resonate well with this generation.

Marketing 78

Marketing Community Trends Technology 78

Doctor Spin

NOVEMBER 22, 2023

In PR, we always seek the attention of publics. But how does attention work? Are there different types of attention? What does science say about attention? 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. The structure of the relationship between attention and intelligence.

eBook 52

eBook Groups Biotechnology Resources 52

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. Perception can lag reality, and no brand wants to be left behind when things turn. Between the PR and marketing functions of any organization there can be creative tension or even competition.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249

Crisis Crisis Management Viral How To 249

PR Conversations

OCTOBER 27, 2023

Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics. Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Burrelles Fresh Ideas

FEBRUARY 6, 2024

We’re going to explore all of this and then look at the role public relations (PR) plays in the melding of these two booming industries. As is the case with most things, societal values evolved, and so did the perception of sportswear.

Fashion 85

Fashion Sports Technology Apparel 85

5W PR

JANUARY 15, 2020

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Virtual Reality (VR). Augmented Reality (AR). Augmented reality involves the overlay of digital information on real-world elements. Mixed Reality (MR). Ever heard of Pokemon GO?

Technology 78

Technology Storytelling Consumer Brand 78

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If timing is everything, how does a business know when it’s time to invest in a public relations program? Over time, earned media and so-called “owned” content placed in relevant trade or business publications can help accomplish exactly that. Perception lags reality. You have news.

Education 178

Education B2B Employee Crisis 178

Reputation Us

SEPTEMBER 6, 2022

A solid reputation management plan helps you evaluate any gaps between perception and reality, and identifies methods to fill those gaps. The post 2023 Public Relations and Crisis Mitigation Planning: Turning Hindsight Into Foresight appeared first on ReputationUs.

Crisis 88

Crisis Crisis Management Publicity Reputation 88

5W PR

JUNE 20, 2023

This understanding will allow for a more compassionate and relatable approach. Respect The choice of language and imagery in marketing materials significantly influences the perception of rehab and mental health services. The imagery also needs to reflect the reality of individuals from various backgrounds seeking help.

Marketing 88

Marketing How To Ethics Insurance 88

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming. Are you changing people’s perceptions or thinking? For the original blog, please visit here.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Virtual Reality (VR). Augmented Reality (AR). Augmented reality involves the overlay of digital information on real-world elements. Mixed Reality (MR). Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88

Burrelles Fresh Ideas

OCTOBER 24, 2023

Understanding Voice of the Customer (VoC) Anyone who enters the business world quickly begins to appreciate how vast the gulf may be between one’s image of the target customer and reality. New competitors emerge, and existing ones may fade away in the blink of an eye. The customer is the heart and soul of every successful business.

Strategy 95

Strategy Ethics Social Media Data 95

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? The deadline is 24 August.

Mobile 142

Mobile Meeting Course LinkedIn 142

ImPRessions - Crenshaw Communications

MAY 29, 2018

Remember, public perception is driven by visual branding, marketing, and public relations (among other functions), and inconsistencies will harm or fragment that perception over time. The PR team will be doing a disservice to everyone involved by allowing expectations to exceed reality.

Apparel 160

Apparel Construction Agency Interviews 160

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Axia PR

DECEMBER 29, 2017

How to be an ethical public relations professional. Some people think of public relations professionals as manipulators of public perceptions. PR professionals are often accused of distorting reality and spreading propaganda. How do you avoid ethical accusations in your PR practice?

Ethics 66

Ethics Tools Strategy Publicity 66

Doctor Spin

DECEMBER 15, 2023

“Algorithmic fragmentation” could long-term undermine the democratic process, as our societies slowly lose their ability to allow informed, rational debates based on a shared understanding of reality. What do we know about echo chambers? Source: PLoS ONE 1 Törnberg, P. PLoS ONE, 13. 2 Silfwer, J. 2018, August 6). How To Fight Populism.

Viral 52

Viral eBook Journalism Resources 52

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Prohibition

AUGUST 22, 2023

Public Relations Boosting in-store retail sales can be a challenging task, but with the right PR strategies in place, it can become a reality. Public Relations Boosting in-store retail sales can be a challenging task, but with the right PR strategies in place, it can become a reality.

Retail 62

Retail Marketing Measurement Product Launch 62

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? The deadline is 24 August.

Mobile 94

Mobile Meeting Course LinkedIn 94

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. However, we believe the reality to be much more complex in today’s digitally connected world. That’s fine.

Measurement 78

Measurement Media Crisis Crisis Management 78

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

Stephen Waddington

SEPTEMBER 24, 2018

The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A new #PRpays campaign aims to highlight the strategic value of public relations to the business community.

Video 60

Video Publicity Travel Small Business 60

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Solo PR Pro

JANUARY 11, 2021

The PR industry has had its own perception challenge for some time now. When people hear “PR”, most think of only media relations. The public relations professionals who can adapt and engage authentically will be the ones who are successful. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. There’s the tide of public opinion – the heat, the energy. Media relations. Let’s pretend our shark client’s name is G.W. and he owns a vegan donut shop (why not?). Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

AUGUST 7, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Diversity has become a topic that everyone seems to want to talk about.

How To 100

How To Groups Measurement Employee 100

Doctor Spin

DECEMBER 4, 2023

This selective representation can reinforce pre-existing beliefs among audiences, contributing to the polarization of public opinion. Fuelled by confirmation bias and media logic, echo chambers expose news audiences mainly to reinforcing opinions, narrowing and distorting their worldview. Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

Cision

MARCH 1, 2016

In other words, we don’t know the impact that changes to customer perception may have on our business. Writing recently in Public Relations Tactics, John J. ” This is both true and very difficult to quantify, which is why research on crisis communication is difficult to come by. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

JULY 20, 2016

And that’s fine…everyone deserves some downtime, especially public relations professionals who tend to be “on” 24/7. But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. There are no vacations for ethics. Why this ongoing activity?

Ethics 60

Ethics Guidelines Education Local 60

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.

Communications 60

Communications Analysis Web Handbook 60