The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Landis PR

MARCH 20, 2023

Conducted with over 2,200 journalists worldwide, the survey results are fascinating. This finding is crucial for public relations professionals to consider when developing media outreach strategies. More than 80% of those surveyed report they’re full-time journalists, with the vast majority (71%) earning less than $100K per year.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Stephen Waddington

OCTOBER 10, 2020

The publication of the report is timely as the US enters the final month of the election campaign; society faces the challenge of COVID-19 and racial conflict; and both social and mainstream media activity contribute to the polarisation. It is an important piece of work.

Case Study 139

Case Study Airlines Survey Study 139

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. As our society becomes increasingly divided and confrontational, news outlets are grappling with a loss of public trust and the rise of misinformation. He joined PRSA in 1994.

Journalism 148

Journalism Newspapers Policies Writing 148

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 112

Media Relations Media Survey Pitching 112

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. Before you begin publicizing an event, you need to align marketing, sales and PR goals. Photo courtesy of Pixabay. By Robin Carr, LCI. Video promotion.

Local 98

Local Newspapers Sports Video 98

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 38) “Publicity.”. 8) “Consult, coach, teach.”.

Employee 149

Employee Print Writing Survey 149

PR Insiders

AUGUST 26, 2021

1 to March 1 of this year, Cision surveyed 2,700 journalists from 15 countries to gauge how their jobs have been changing and what folks on the PR side might do to improve our relationships with them. Cision’s survey found that many journalists want at least two to three days to look over a pitch before you follow up with them.

Survey 78

Survey Pitching Newspapers Software 78

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. Others meet the needs of reporters, customers and the general public with useful information, videos, photos and spokesman contact information. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. Others meet the needs of reporters, customers and the general public with useful information, videos, photos and spokesman contact information. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television. A veteran public relations practitioner, he is the first ever full-time professor of professional practice in public relations at Rutgers University. Tip 3: Collaborate with n ano-influencers.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

DECEMBER 29, 2020

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 102

SEO Software Resources Newspapers 102

Melissa Agnes

AUGUST 28, 2014

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region.

Healthcare 238

Healthcare Social Media Media Case Study 238

Sword and the Script

AUGUST 24, 2021

For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 112

Pitching Media Relations Survey Advertising 112

PR Insiders

MAY 5, 2021

1 to March 1 of this year, the company surveyed 2,700 journalists from 15 countries to gauge how their jobs have been changing and what folks on the PR side might do to improve our relationships with them. You, on the other hand, may just be trying to get into your local newspaper or a trade publication. The majority (60.4

Pitching 78

Pitching Government Financial Survey 78

Axia PR

OCTOBER 10, 2018

According to the Knight Foundation, public trust in the media is at an all-time low. In a recent survey conducted with Gallup, the group dedicated to supporting quality journalism and engaging communities found some shocking facts. 3 ways your company can rise above the fray and maintain a positive image.

Company 48

Company Television Newspapers Media 48

Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. You could, in theory, go door to door and ask of every known subscriber to the newspaper whether they read the article, and if so, what they thought of it. This is patently false.

Measurement 159

Measurement Insurance Insurance Newspapers 159

5W PR

DECEMBER 19, 2018

It was multi-faceted and included an experiential, national survey, and celeb component which resulted in a variety of impressive placements. Scanning newspapers, magazines and online publications is still a thing! It also opened the door to several other new business opportunities of the same caliber!

Newspapers 68

Newspapers Survey Interviews Agency 68

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared.

Measurement 189

Measurement How To Guidelines Web 189

Cision

APRIL 7, 2016

percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. . For example, the major French political newspaper, Libération , recently noticed a 30 percent increase in time spent over a two-month span, publishing 150 articles each day. Over half (51.8

Facebook 120

Facebook Media Trends Mobile 120

Public Relations Sydney

AUGUST 18, 2014

For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. Brainstorm using the newspaper or trade journal. Use surveys to craft solid story ideas. Read trade publications to spot industry trends. What are new developments in your field?

Survey 82

Survey Newspapers Course Journalism 82

Mora Communications

OCTOBER 19, 2017

Marketing, particularly public relations, is essential to the success of any business, and medical practices are no exception. What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. But to grow your practice, marketing and PR are the keys.

Healthcare 64

Healthcare Radio Newspapers Web 64

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

DECEMBER 4, 2015

What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising.

Agency 95

Agency Trends Marketing Survey 95

Cision

JULY 17, 2015

Before I could even get the words “public relations” out of my mouth, I knew he was going to follow up with, “What is that?”. By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. What do you do?”

Groups 120

Groups Newspapers Instagram Survey 120

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Newspaper brands continue to suffer as readers shift from print to digital. There are more than 1,000 different individual awards up for grabs in public relations alone the UK. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Presspage

FEBRUARY 13, 2018

Because mobile devices use public software platforms, anybody can create an application to use for marketing and public relations purposes, says marketing strategist David Meerman Scott. Survey or hold focus groups. Surveys and focus groups can provide valuable information about what reporters need.

Mobile 74

Mobile Google Video Nonprofit 74

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. Search Engines, Social Media and Journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Public Relations Sydney

DECEMBER 14, 2014

Funny or witty subject lines proved to be unpopular with less than 20 per cent surveyed opting for these types of subject lines. Do your research If you are unsure your subject lines will cut through, try reading a magazine or newspaper and see what headlines catch your eye. Let us know in the comments below.

Pitching 96

Pitching eBook Writing Newspapers 96

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Data – this doesn’t just mean survey data (yes that’s helpful too) but overall data on the market, trend or consumer issue you’re talking about (that isn’t created by your client).

Media 100

Media Data B2B Pitching 100