PRSay

DECEMBER 22, 2021

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. She rarely shares every exciting detail of her new work at once, opting instead to release a steady cadence of announcements. Don’t burn bridges.

Communications 147

Communications Film Radio Reputation 147

NewsWhip

NOVEMBER 6, 2023

Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. The challenge Mason faced was that many of the tools Shell was already using couldn’t prioritize the news and social media alerts very well.

Trends 78

Trends Data Tools Resources 78

PR Fuel

DECEMBER 21, 2021

According to research, 63% of global respondents claim press releases are the preferred method of new conveyance. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source when it comes to brand-related information.

Engineering 52

Engineering Writing Web Google 52

OnePitch

OCTOBER 26, 2022

I wanted to flag for you some big news from Boise for NYC residents such as yourself. The airport is getting its first nonstop service from a New York City airport. JetBlue is starting nonstop flights on July 2 from JFK running four flights a week (see release here). Also please see the latest new developments release here.

Pitching 71

Pitching How To Airlines Travel 71

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. Muck Rack uses the latest advances in AI and machine learning to power our media monitoring and database.

Software 131

Software Pitching Analysis Community 131

Burrelles Fresh Ideas

JANUARY 9, 2024

As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. You can now take your existing search topics and isolate a subset of mentions, such as by keyword, media type, impressions, etc. Doing more with less seems to be a never-ending trend in the public relations profession.

Pitching 94

Pitching Print Measurement Report 94

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Stern + Associates

DECEMBER 8, 2022

ChatGPT is powered by GPT-3 , the latest and most advanced version of OpenAI’s language model. It can handle a wide range of topics and can even switch between multiple languages on the fly. Researching topics: ChatGPT can quickly and easily research a wide range of topics, summarizing key insights to consider.

Blogging 62

Blogging Technology Writing Customer Service 62

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. 68% of smartphone owners use their phones occasionally to follow breaking news events. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 30, 2024

This is due to the removed options either being too granular, including topics Meta feels are sensitive or targeting options that are not widely used. Not all of the targeting options are being removed however, some are to be consolidated into other similar targeting options so it is not all bad news.

Advertising 62

Advertising Advertising LinkedIn Video 62

Cision

APRIL 4, 2017

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. Rather than give you a bulleted list of all the new features in the Comms Cloud (of which there are many!) Share your Success.

Communications 120

Communications Pinterest Print YouTube 120

Cision

APRIL 14, 2017

This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag. Building relationships with influencers and the media does not mean sending a press release every few months.

Media 231

Media Pitching Social Media Instagram 231

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” ANA Brand Masters.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. Or the latest in minimalist time-tracking devices ? After that, the blog world is your oyster! trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This was responsible for the second biggest article, with NBC News receiving over 169k engagements to its story. And we thought it would be interesting to put our own NewsWhip spin on it. Other takeaways.

Facebook 138

Facebook Brand Branding Measurement 138

Flack's Revenge

AUGUST 6, 2019

Below, I dig deeper and shed light by excerpting from the many excellent articles on the topic. In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Lead with Values.

Corporate 198

Corporate Brand Branding Agriculture 198

Shift Communications

MAY 17, 2023

We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets. How we use it: for general research on topic areas. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets. How we use it: for general research on topic areas. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution). I do have a sense of humor. Signal AI Acquires Kelp . Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. By asking questions like ‘what was the sentiment on my latest press release’ or ‘tell me my share of voice versus my competition’, users will be able to access the answers and insights they need instantly without needing any training or setup work.”.

Software 85

Software Publicity Technology Data 85

Cision

MAY 13, 2016

We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting. What kind of press releases do you prefer to receive? Short pitches, that are focused and understand the topics that I write about. What kind of pitches will quickly catch your attention?

Pitching 120

Pitching How To Sports Web 120

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Think about techniques like sharing a big announcement with video instead of a traditional press release, complete with background footage, shots of business or manufacturing in action, and talking head shots from one or two persons quoted. The importance of authenticity. Employ measurement techniques to test for success.

Video 149

Video Measurement Survey Creativity 149

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Buchanan PR

SEPTEMBER 19, 2022

Clever business factoids – news that I actually cared about – were being reported. How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Cheddar News. Cheddar covers the latest in business, culture, media, technology, and innovation.

Journalism 52

Journalism Media Financial Local 52

Public Relations Sydney

OCTOBER 6, 2014

They are legally required to inform their investors, shareholders, customers and publics about their latest company news. Your company may not be legally required to release your news however it’s a useful tactic to incorporate into your PR strategy. So how do you release your company news?

Writing 91

Writing Company How To Media 91

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. We are in a constant state of alert, waiting to see if it’s ok to run our campaigns or manage the latest work/US/world crisis.”.

Communications 120

Communications Crisis Internal International 120

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. The topics that pique my interest the most these days usually involve alternative fuels, future battery designs or hands-free driving tech.

Meeting 77

Meeting Automotive Media YouTube 77

wiredPRworks

NOVEMBER 5, 2019

Thanks to the FTC for sending us this information via a news release. The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. FTC Disclosures 101 for Social Media Influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

Cision

AUGUST 21, 2015

Even “The View” is breaking comic book industry news. They are getting the latest phones, using the latest apps, and getting addicted to mobile games. By introducing key topics for debate, engagement amongst ‘fanboys’ and ‘fangirls’ comes naturally. “People in general are becoming nerdy.

Blogging 120

Blogging Film Video Web 120

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Agility PR Solutions adds podcast monitoring.

Pitching 88

Pitching Report Software Survey 88

Cision

MAY 12, 2016

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. What are you most excited for in your new role as partner at Global Strategy Group?

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Even if it’s something we’re not involved in. Missy: Oh yeah we do.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88

Shift Communications

NOVEMBER 24, 2014

The first was our Top 50 Most Overused Words in Press Releases for 2013. That’s worth revisiting and upgrading, especially in the wake of the latest Facebook algorithm changes. When I look at the spike of retweets that occurred on November 10, I found that it was relating to a piece of real-time news that I had retweeted.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Presspage

NOVEMBER 21, 2017

Believe it or not, reporters seeking contact names and phone numbers often can’t find them on websites (or even in press releases). By contrast, Velux offers an easy to find list of spokespersons on topics and by geographical market. However, providing contact details of your comms team does mean they need to be accessible.

Media 68

Media Web Mobile Study 68

Presspage

AUGUST 14, 2017

On the other hand, if there is not much content available or the content you do have is negative, there is a chance the journalist won’t pick up the news. 5: Contributors are becoming more important Although some industries are still using the traditional press release, it is a lot less popular than it used to be.

Trends 118

Trends Leadership Measurement B2C 118

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. This could include sending press releases, organizing press conferences, or arranging interviews. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 98

Interviews Publicity Technology Social Media 98