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What the new (upcoming) LinkedIn Company page format means for brands

Communications Conversations

Looks like LinkedIn is revamping the layout for “company pages”–and it’s testing the concept with some of its biggest customers (GE and IBM are the two I’ve seen so far). Let’s take a look at the new layout and what changes you can start preparing for now: Cleaner look and feel. Win for companies.

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Facebook tests new rating system for business pages

Axia PR

We’ve recently learned that Facebook may have a new rating system in the works that could change the way it calculates review scores. For companies, this means huge opportunities to connect with audiences, promote products and services, and gain reviews. Facebook’s review system has become a respected source for online reviews over the years.

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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. 9 tips on maximizing the new timeline. ” It’s free.

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Surviving Facebook’s New Fan Page Photo Roulette

Journalistics

In typical Facebook fashion, they’re giving you about 4 weeks to ponder how you feel about the new Fan Page layout. Then, on March 10th, they’ll upgrade your page whether you “like” it or not. We’ll call it Fan Page Photo Roulette. Furthermore, Fan Page wall photos often include images of other products.

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Book Review: Internal Communication Strategy

Wadds Inc.

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. You can use the code COMMSFRIEND to save 20% when you buy the book from the Kogan Page website.

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Three Ways To Change Up Your Social Media Strategy

ImPRessions - Crenshaw Communications

Part of any successful social media strategy includes drawing your audience in through a visually appealing, constantly changing page. If it fits with the tone of your page, have an employee run the social page for a day. An interesting way to maximize engagement is to run a contest or giveaway on your page.

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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

If not, jump to step 2 to evaluate the page/site quality. Now, you can click through a list of pages individually to check if they are linked to you and evaluate for quality in step 2. In the same window, you’ll want to scroll down to the Link Monitoring section and enter the URL of your home page. Let’s see how.

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