Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. Consider using a responsive design for your website.

Mobile 159

Mobile Public Affairs Infographics Government 159

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Call it “marketing ventriloquism.”

Marketing 195

Marketing Advertising Advertising System 195

5W PR

JUNE 7, 2021

Customers will receive updates directly on their mobile devices. WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. This works particularly well when mobile users are sent promotions, coupons, and sale offers based on location.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2B 60

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. PR is more measurable than ever. Technology helps it scale. PR generates influence. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

NewsWhip

MAY 16, 2024

Here’s a synthesis of the key competences newsrooms should seek in their replacement technology. NewsWhip provides users with the fastest content discovery engine in the world, with content discovered within as little as 90 seconds from publication, giving users the most real-time view of the social landscape on the market.

Reddit 78

Reddit Instagram Data LinkedIn 78

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Cision

MAY 11, 2015

Fortunately, Google has a free tool called Google Tag Manager that can give you more granular data from your web properties (note that Tag Manager also has a mobile SDK, although I focus on the web application). Using out-of-date measurement techniques? Want Shonali’s advice for doing PR measurement better?

Measurement 120

Measurement Tools Analytics Google 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Mobile-friendly Platforms.

Social Media 87

Social Media Media Mobile SEO 87

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance.

Marketing 120

Marketing Advertising Advertising Measurement 120

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. Closed captions are ideal for use in accessibility measures.

Social Media 93

Social Media Media Video SEO 93

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 In developing markets everyone that wants a phone has one. I’ve worked my way through the 355 page report.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Shift Communications

JANUARY 28, 2016

Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. Vice President, Marketing Technology.

Mobile 60

Mobile Facebook Social Media Instagram 60

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

The mobile streaming service’s biggest mistake wasn’t really in its PR presentation, but it may have been the victim of its own hype. It waited until summer to enable device support beyond mobile, and in October it released apps for TV-streaming devices. It was a sad comedown for America’s mayor. Brand America.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Bianchi Biz Blog

APRIL 13, 2023

PRO TIP #1: The key here is to provide all the pertinent details while emphasizing the big picture on what your innovation means in terms of changing the future of the mobility industry. Four top reasons include: 1. So that’s an overview of the Automotive News PACE Award program.

Automotive 80

Automotive Mobile Technology Social Media 80

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Part 4: Search Marketing. Influencer Marketing Train Keeps Picking Up Speed.

Trends 161

Trends Publicity SEO Advertising 161

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Additionally, 1 in 2 Gen Zers want companies to take a stance on social issues.

Agency 52

Agency Marketing YouTube Video 52

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

PRSay

JULY 26, 2022

While the fundamentals like media relations, measurement and crisis management have new approaches in digital times, the demand for compelling digital-first campaigns is on a significant rise. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling. He is the 2022 PRSA international assembly delegate.

Local 133

Local Crisis Management Internal International 133

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Digital, social and mobile channels have empowered customers.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Cision® Impact Measures Earned Media.

Communications 64

Communications Marketing Radio Airlines 64

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Tip #4: Measure success with numbers.

Energy 190

Energy Mobile Community Measurement 190

Sword and the Script

JANUARY 20, 2015

Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. Marketers don’t agree on marketing’s most pressing needs.

Marketing 60

Marketing Mobile Survey Advertising 60