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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102
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PR Contractors: How much should you be charging?

Remote PR Jobs

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331
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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Resources: [link] [link] [link] [link].

Media 113
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Case Study: Bauer

NewsWhip

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Despite having 107 individual media brands, reaching 22 million people across radio, digital, TV and magazines, Bauer realised that some of its brands were operating in silos.

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Build a Strong Brand: Real Estate Agents & PR

Victorious PR

Additionally, public relations can help you to stay on top of industry trends and create content that resonates with your target audience. When creating content, focus on topics related to real estates such as market trends, local events, and tips for home buyers and sellers. Finally, get involved in your local community.