The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
We have a local pizzeria that is our pizza sponsor because they donate $500 worth of pizza to our networking event. That more than feeds everyone at our event, and the rest we drop off at a local shelter. . Locally, I’ve advertised in print, radio, and TV ads.
Federal funding for Miami and Flint comes amid locals’ criticism
OCTOBER 3, 2016
Michigan Public Radio reported: If [the WRDA] passes, it's unclear how long it will take for the money to reach the city of Flint. There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.
Chats with Chip: Ryan Williams on Internal Communications and Measurement
OCTOBER 21, 2016
I’ve worked for the Pepsi Cos and the United Technologies all the way down to Mom and Pop shops in the local gym. How do we make sure localized discussions with managers and supervisors are happening?” Chats with Chip Media Bullseye Radio Feature
A Conversation with NPR’s Here & Now
DECEMBER 17, 2015
He was kind enough to talk to me about the show, what makes it so unique and poignant, as well as his thoughts on the future of radio. EY: How did you get started in radio-what led you to Here and Now? EY: What makes a good radio story? Good radio comes from real conversation.
Chats with Chip: Terry Flannery and University Marketing
AUGUST 16, 2016
For example, American University’s community government relations function is really much more focused on the local government and the community, because we don’t have as you might be aware, representatives in Congress. Chats with Chip Media Bullseye Radio
How Social Intelligence Can Benefit Any Brand
AUGUST 5, 2016
Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events. Did you know that 90 percent of the data amassed since the first cave painting has become available in the past two years?
Behind the Headlines with Phil Andrews
JANUARY 13, 2017
Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. Black PR professionals should embrace lifelong learning opportunities in the areas of PR and Communications, such as joining local and national organizations — including the Black Public Relations Society of New York and National Black Public Relations Society, Inc.
Five Steps to Insanely Good Customer Service
FEBRUARY 26, 2015
We can’t nip out for a few cans or a bottle of wine at our local grocery store. Bell Media owns 30 local television stations; 35 specialty channels; and four pay TV services. It’s also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada.
Email Newsletter Subscribers or Blog Subscribers: Which is Better?
DECEMBER 10, 2014
Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig.
Twitter Lists: List Me Baby One More Time
NOVEMBER 14, 2011
” Find and categorize locals using LocaFollow and Twellow , add them to geographic lists. Radio podcast ). Radio podcast and a prolific tweeter. Today’s guest post is written by Adriel Hampton.
Behind the Headlines With Al Comeaux
OCTOBER 6, 2016
Then find and trust local guides to help you localize the messaging and teach you how to deliver it. Local guides can work for your company, but they might be neutral people you build relationships with. Digital technology has changed media more rapidly than previous technological changes like TV and radio did in their times. Good, authentic storytelling never goes out of style.
The Top 50 Baseball Influencers
NOVEMBER 2, 2016
For instance, the analysis uncovered baseball team followers are certified news junkies, with a greater likelihood than the average Twitter user to follow local, international and national news. Brad Robinson, Illinois Radio Network – @bradrobinson8.
Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber
Holtz Communication + Technology
DECEMBER 15, 2014
When an unbalanced gunman with a long history with local police took hostages in a Sydney, Australia cafe, Uber could have taken some steps toward rebuilding its already-sullied reputation by offering free rides to people who needed to get out of areas being evacuated.
The Shocking Beef about Feeding the Content Monster
Sword and the Script
AUGUST 11, 2015
And we haven’t even begun to list the local favorites. A few hundred radio stations has given way to a multitude of podcasts and satellite radio programs. by Frank Strong. The burger business tells us a thing or two about content marketing.
How Social Media Is Paving a New Path for Journalism
SEPTEMBER 22, 2015
These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.
When should you start a PR campaign?
JULY 29, 2015
If something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share, you're too late. Radio is similar to TV.].
The Top 50 Social Media Influencers on Twitter
AUGUST 26, 2015
CEO of Likeable Local. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Influencer, business consultant, radio host, best-selling author, speaker, blogger . Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved.
Five Tips for Business Success on Yelp
APRIL 14, 2011
A scant two years since Shane launched his company and the first five-star reviews started appearing on the local business ratings and reviews site, more than 70 percent of Smart Air’s leads are directly attributable to Yelp, and the company has grown from two employees to eight.
6 Pro Tips to Create Bigger Buzz for Your Business
JULY 20, 2015
The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today.
PR 101: How to Pitch The New York Times
JANUARY 22, 2016
Radio silence is common, and can be a telling response in itself. How can this story be original, relevant, impactful and indicative of a national (or local) trend?
A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY
JANUARY 3, 2017
Their content is often featured on NPR and their local radio affiliates. If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We
Behind the Headlines With Jody Fisher
MARCH 24, 2017
He began as a radio reporter before transitioning to PR in 1999. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications.
FIR #46: There’s no escaping Donald Trump
Holtz Communication + Technology
AUGUST 1, 2016
Doug Haslam ’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Cross-posted from the FIR Podcast Network.
Ask Your PR Agency for a Story, Not a Press Release
NOVEMBER 17, 2015
Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Public relations, or more precisely media relations, can be a tricky business.
Larry King's 9 lessons for becoming a master communicator
JANUARY 31, 2017
King shared that Oprah Winfrey told him that, while on safari in Africa, she asked a local about various celebrities. The local finally stopped her and asked, "Do you know Larry King?". He's been inducted into the National Radio Hall of Fame.
What’s Needed for a Successful Satellite Media Tour
SEPTEMBER 23, 2016
It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.
11 ways PR pros can get their stories on air
APRIL 17, 2015
If you want to know how to successfully pitch stories to television and radio reporters and editors, there is no better way than to go right to the source. The key for local news is how to tell a story differently than anyone else.
Gifts to sharpen Dad's image
JUNE 19, 2015
A membership at his local radio station. Make a donation to public radio at a certain level in his name, and earn a snazzy reward.
Friday Wrap #174: Flash is toast, beacons are hot, influencers are necessary, search is mobile
Holtz Communication + Technology
OCTOBER 16, 2015
WNYC, one of the biggest public radio stations in the U.S., WNYC is already the producer of several podcasts, including “Freakonomics Radio” (one of my favorites) and Alec Baldwin’s “Here’s the Thing.”
How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy
JULY 26, 2016
When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. SMTs are an effective and efficient tool for cultivating relationships with a combination of television, radio, bloggers, websites and other media types.
Why You Need a Powerful, Engaged Twitter Account
DECEMBER 27, 2015
She was also one of the very first web designers here in Houston helping local businesses build their first presence online. You can listen on iTunes, Stitcher Radio and Soundcloud.
Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences
JUNE 30, 2016
The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations.
The Trip Round Two: Kuala Lumpur, Abu Dhabi, Dubai and Mumbai
MARCH 20, 2014
The local newspaper in Abu Dhabi, The National , has initiated a safe driving campaign. It attracts a sophisticated global crowd, from wealthy Russians to Europeans, as well as locals. I have just returned from my marathon journey to Asia and the Middle East.
How to Reach Special Publics – The Woman Publics
MARCH 8, 2016
Speaking at the Women’s Advertising Club of Milwaukee in 1941, Mabel is cited in the local newspaper as “urging her audience to act as interpreters between business and consumers” ahead of attending the Wisconsin Dietetic convention.
A week of spin can’t save Top Gear from ratings slip
Mark My Words
JUNE 3, 2016
This is hardly surprising; with Evans busy with his Radio Two show and LeBlanc off filming a new series of Episodes their opportunities to shoot the breeze together are encumbered by several layers of possessive diary managers. The old team were plucked out of relative obscurity: Clarkson was a hack for regional and trade press, James May was a sub-editor for Autocar magazine and Richard Hammond worked in BBC local radio.
Brand journalism: Why the faulty arguments must end
JANUARY 3, 2015
Does entertainment reporting court local celebrities? Do local news stations give equal coverage to rival cities? Like sports, entertainment or local interest stories, brand journalism is just another flavor of journalism. Would you say a podcast is not part of radio?
Curiosity: One of the Three Cs of Public Relations
SEPTEMBER 12, 2012
As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio.
6 Steps for a Better Media Pitch List
APRIL 6, 2016
For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. For instance, radio presenters differ from producers.
8 Great Linked Tactics for Communicators
APRIL 19, 2016
Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. The combination of outdoor and a local online presence is quite powerful.
Digital journalism is alive but is digital PR?
JULY 17, 2014
The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs.