5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW?

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

APRIL 21, 2020

Learn more about the Accreditation in Public Relations process here. Earning my Accreditation in Public Relations (APR) continues to help me do this each day. I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. April is APR Month at PRSA.

Ethics 210

Ethics Study Print Social Media 210

PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. What is the new guide intended to do for communicators? . The Guide provides an accessible introduction for every communicator to begin simply, but simply begin.

Measurement 183

Measurement Communications Analysis Data 183

The Hoyt Organization

NOVEMBER 16, 2023

Public relations is often subjective, meaning its impact is palpable but quantification difficult. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. Approximately 200 participants from over 30 nations originally adopted the seven principles.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. If you don’t have buy-in from the right decision-makers, it can make reaching your goal seem like an uphill battle.

Resources 195

Resources Technology Data Tools 195

wiredPRworks

APRIL 20, 2022

Over the various editions, New Rules has sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media.

Real Estate 130

Real Estate Publicity Television Local 130

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. I was invited to be a panelist on the DesignHill webinar about PR for small businesses today.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

FEBRUARY 14, 2023

Chapter leaders also invited attendees to sign the PRSA Code of Ethics to reaffirm their commitment to making ethical choices in public relations. “We It’s important to keep the conversation about ethics alive among our members, especially as new trends and issues continue to play out in the media landscape.”

Ethics 167

Ethics Training Social Media Leadership 167

ImPRessions - Crenshaw Communications

JUNE 12, 2019

As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets of wisdom can be applied to the practice of public relations. For PR tips on successful media training , see our earlier post. See this earlier post for a PR guide to strategic silence. “My It’s not ER, it’s PR.

Media Training 256

Media Training Training Agency Crisis 256

Stephen Waddington

JULY 10, 2019

A new series of guides explores artificial intelligence (AI) in public relations practice. The CIPR has published a Skills Guide about #AIinPR. The primer explores the threats and opportunities for artificial intelligence in public relations. The introductory Skills Guide is by CIPR Fellow Jean Valin.

Ethics 112

Ethics Survey Resources Internal 112

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. ” I knew we had a great story, but I had trouble obtaining earned media. .” ” I knew we had a great story, but I had trouble obtaining earned media.

Twitter 208

Twitter Software Retail Agency 208

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. But you can still use the DA to guide your content strategy. And this is where the DA come in.

Leadership 147

Leadership Engineering Enterprise Social Media 147

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. I pitched holiday gift guides in November. I pitched holiday gift guides in November. If it’s related to summer, do a summer wrap up. What to Pitch in September.

Pitching 130

Pitching System Google Local 130

Maxim Behar

MARCH 12, 2024

BookAuthority is among the most prestigious global book rankings, based on recommendations and ratings from notable businessmen and entrepreneurs such as Elon Musk, Mark Zuckerberg, Jeff Bezos, Warren Buffet, Bill Gates, Tim Cook, Jack Ma, and Richard Branson. " The pace of change in public relations has never been faster.

Handbook 59

Handbook Internal International Social Media 59

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Some forecasts say AI will replace a significant part of human interaction of public relations, too.

Google 186

Google Technology Course Creativity 186

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. The software companies included need to provide companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not.

Software 199

Software Analytics Customer Service Comparison 199

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Still trying to figure out where to start?

Pitching 93

Pitching Consumer Trends Viral 93

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. When you think about it, trust is the bedrock of any successful relationship, and in public relations, it is synonymous with authenticity.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. The other states have specific AP Style abbreviations that differ from those used by the U.S.

Publicity 111

Publicity Writing Guidelines Construction 111

PR Fuel

OCTOBER 14, 2022

Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

Small Business 99

Small Business Community Local Social Media 99

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

PR for Anyone

MARCH 23, 2022

I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April. Even further out is the holiday gift guide. Gift guides of most national magazines are fully booked by July 1st. This is so important because you will benefit from being in a publication that your customers are reading.

How To 130

How To Pitching YouTube Advertising 130

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary? Here are some of the most likely mistakes.

How To 257

How To Interviews Measurement Storytelling 257

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Long-winded promotional copy and “swipe to learn more!” With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short.

Video 148

Video Brand Branding Instagram 148

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. Those ideas can really move the needle. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

AUGUST 10, 2017

We caught up with her to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy. This new role allows me to have a hand in all aspects of the business, from divisional work to Bollare centric initiatives, which is awesome! We have all heard the saying, hard work pays off.

Energy 212

Energy Creativity Social Media Strategy 212

Flack's Revenge

MAY 14, 2019

Image by Gerd Altmann from Pixabay. So, for anyone who’s asking, here’s a newsflash (actually, two, no extra charge): The media generally don’t care about your news. A Challenging Media Environment. Even those who think they know PR may be surprised to learn that the job has gotten more difficult.

Survey 195

Survey Journalism Agency Data 195

5W PR

JULY 7, 2021

At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience. However, they can learn from others’ campaigns. This helps generate positive brand awareness and grow the company itself. Goals and Pitches. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

5W PR

MAY 27, 2021

Conducting and hosting interviews with professionals from various industries, and having those interviews go well takes a special type of talent. Most of the time, these professionals are expected to learn and pick up those vital interviewing skills on the go. Before the Interview. During the Interview.

Interviews 88

Interviews Storytelling Engineering Social Media 88

Solo PR Pro

MAY 23, 2023

A Conversation with OnePitch Co-Founder Jered Martin Jered Martin, the co-founder and chief operations officer of OnePitch joined us on the show to talk about how his “Match.com for PR pros” can help our earned media activities. Tune in and hear from this innovative founder that provided a new way to support public relations professionals.

Customer Service 93

Customer Service Financial Small Business Groups 93

PRSay

MARCH 14, 2019

However, if you follow my guide and learn the real estate of your email pitch, then you’ll earn a much higher response rate from the journalists you’re targeting. For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. P.S. The “P.S.”

Pitching 162

Pitching Real Estate Media Relations Trends 162