Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Given how pressed for time executives are, drafting responses isn’t just a nice way to help them prepare – it’s often instrumental in getting them to agree to the interview in the first place.

Print 120

Print Interviews Pitching Conference 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Where do you find expert sources to reference in your stories? How did you get your start in journalism? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Barokas

JUNE 1, 2017

Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Tell us why we should pull your resume out of a stack and bring you in for an interview. Name drop – Better yet, find a way to be referred from the inside. Prepare for your interview. That is all.

How To 68

How To Interviews Internal International 68

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. We have to be where people are,” she says. “We We tell entire stories through visuals. It’s still rising after months.”.

Mobile 120

Mobile Print Trends Twitter 120

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. Listen to the full interview, with bonus content, here That’s something we’ve heard all the time.

Ethics 89

Ethics Journalism Radio Television 89

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. Have a communications plan in place and identify a team who is ready and able to respond calmly and consistently. .

Television 120

Television Travel Tourism Pitching 120

Mark My Words

JUNE 15, 2018

So, if you look at the values, I think the penny dreadfuls of journalism back in the late 1800’s, 1900’s there was scare headlines in huge print,always focusing on minor news; lavish use of pictures and imaginary drawings, faked interviews, misleading headlines, pseudo-science and a parade of false learning from so-called experts.

Policies 60

Policies Industry Newspapers Interviews 60

Mark My Words

OCTOBER 27, 2022

‘There will undoubtedly be interviews, serialisation and endless speculation about this memoir, which in my view should have waited many years. But could they have made substantial edits in time for January? ‘Yes, in the modern world it’s very easy to get things changed and printed. ’ [continued.]

eBook 60

eBook Newspapers Retail Print 60

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. If the image is to go into print, it needs to be at least 1MB.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. – print advertising. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Lead media release.

Media 120

Media Television Video Print 120

Buzzstream

SEPTEMBER 27, 2018

Set referring domains to a minimum of 10. Also, you can reference the original response for a great opportunity to build a relationship. Deep research – you know how to access information that is highly technical, industry specific, or hidden (through out of print works, interviews, etc.)

Strategy 99

Strategy Analysis Reddit Data 99

Mora Communications

MAY 7, 2015

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. Refer to a previous piece of theirs. Not by a long shot. They are both forms of marketing and they can (and actually should) overlap, but they are not the same animal. I was speaking to a client the other day.

Social Media 49

Social Media Newspapers Media Pitching 49

Prohibition

JULY 10, 2019

The campaign was hijacked as social media users used the platform to post racist and anti-Semitic messages that were printed on the back of the shirts with references made to Hitler, Madeleine McCann and the Hillsborough disaster. This came following two deadly crashes in just five months.

Fashion 75

Fashion Telecommunications Crisis Training 75

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. For now, sponsoring podcasts is relatively cheap, and some podcast hosts have done well to embrace “sponsored” interviews.

Marketing 66

Marketing Survey Study B2B 66

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

PR Conversations

JULY 4, 2016

Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. I don’t really like buying digital prints of old texts as I prefer owing the original. And, of course, I like to read and refer to the books, they are not ‘white glove’ texts to me.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. I don’t really like buying digital prints of old texts as I prefer owing the original. And, of course, I like to read and refer to the books, they are not ‘white glove’ texts to me.

Resources 40

Resources Advertising Advertising Print 40

Polaris

SEPTEMBER 2, 2015

It was a memorable sound bite, a reference to Mayweather’s long, disturbing history of domestic violence , and a fitting comment for a woman who almost single-handedly elevated the popularity of women’s fighting. Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

Interviews 100

Interviews Media Sports Training 100

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations.

Reputation 156

Reputation Brand Branding Media 156

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. An interesting thing happens when you do this well – you actually attract journalists and bloggers to your content, and they’ll often want to interview you or quote you in their stories (without you having to pitch them).

Media Relations 52

Media Relations Media Pitching Writing 52

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., It’s also a great opportunity to influence both how the journalist refers to your client and whether or not they include a link in their coverage.

Pitching 83

Pitching Writing Film How To 83

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

ZudePR

MARCH 22, 2018

H: What about the print quality? I would service current clients but refer new business enquiries to other consultants I knew would do a good job. I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. E: Why do people look down their noses at it? F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

MAY 23, 2018

If, however, you can offer an exclusive interview with a CEO about a newsworthy topic their readers should hear about at the ribbon-cutting, you have a much stronger pitch. Refer to editorial calendars. Are you pitching a print publication? TV could require your subject to be ready for an interview the same day.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. 3) Surgically weave it into blog posts. It probably does.

Media 98

Media B2B Groups Conference 98

Waxing UnLyrical

NOVEMBER 10, 2010

Mark as read Approve comment Can I print this out and frame it? Its much better than finger push-ups (Perfect Strangers reference!). Even though Ive been blogging "professionally" for quite some time, these are fantastic reminders on why I started and why I feel its important to keep doing it.

Blogging 90

Blogging Facebook Twitter Writing 90

NewsWhip

NOVEMBER 13, 2020

It was a simple idea, but after 10 days of the Tiger King’s release on Netflix, Old Navy did a really cool post on Instagram highlighting all of their leopard print items. As a comparison, we also like to use the NewsWhip Analytics feature at times to go back for historical reference. How long did those live in the cycle?

Agency 78

Agency Creativity Instagram Trends 78

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. For blog posts, you may include a link or a reference to a preferred image or graphic to accompany the post. Make It Easy On Your Team. As always, thanks for reading.

How To 52

How To Pinterest Resources Writing 52

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. It’s ok, we’ll wait.).

Twitter 73

Twitter Social Media Interviews eBook 73

Maxim Behar

SEPTEMBER 4, 2023

People we have idolized as influencers are being crucified, hauled off to courts, some of them as it turns out, I'm referring to Kevin Spacey, without an ounce of guilt. This is not possible in print, on TV or radio stations. The interview was published in "24 hours" There have been thousands of such cases in recent years.

Social Media 52

Social Media Media Writing Web 52

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). So one day I just started peppering my conversations with social media references.

Blogging 60

Blogging How To Social Media Community 60