Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. Refer to a previous piece of theirs.

Social Media 49

Social Media Newspapers Media Pitching 49

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press).

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% How this is done really matters.

Marketing 66

Marketing Survey Study B2B 66

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

ZudePR

MARCH 22, 2018

H: What about the print quality? I would service current clients but refer new business enquiries to other consultants I knew would do a good job. I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. E: Why do people look down their noses at it? F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. .” Data-driven. Journalistic.

Content Marketing 111

Content Marketing Marketing Media SEO 111