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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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Jab, Jab, Left Hook: Media Interview Preparation Ronda Rousey Style

Polaris

It was a memorable sound bite, a reference to Mayweather’s long, disturbing history of domestic violence , and a fitting comment for a woman who almost single-handedly elevated the popularity of women’s fighting. Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. Listen to the full interview, with bonus content, here

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., It’s also a great opportunity to influence both how the journalist refers to your client and whether or not they include a link in their coverage.

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Does a Social Media Campaign = A PR Campaign?

Mora Communications

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on. Refer to a previous piece of theirs.

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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Even radio. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

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