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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

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How to Create a Media Kit

5W PR

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

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What journalists need from PR pitches

Presspage

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. If the image is to go into print, it needs to be at least 1MB.

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Marketing Principles Remain the Same; Off Script #15: Jeff Beale

Sword and the Script

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

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Next steps for tackling fake news ? impact, industry response and options for policy

Mark My Words

So, if you look at the values, I think the penny dreadfuls of journalism back in the late 1800’s, 1900’s there was scare headlines in huge print,always focusing on minor news; lavish use of pictures and imaginary drawings, faked interviews, misleading headlines, pseudo-science and a parade of false learning from so-called experts.

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. – print advertising.

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2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.