Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

PRSay

JUNE 11, 2021

To respond to these requests efficiently, we developed a system to track journalist requests, identifying their name, outlet, subject matter and current status or deadline. We also used this tracking system to expand our list of media contacts.

Publicity 158

Publicity Social Media Report Fashion 158

The Proactive Report

FEBRUARY 20, 2017

A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Sendible has an excellent CRM system that allows you to build lists of contacts and keep track of every interaction. How to create a Twitter list.

Digital PR 113

Digital PR System Banking Infographics 113

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. But founders look to evolve to unearth ways to generate measurable impact with content. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. The System is Broken. Globally, 53% feel that the system is no longer working. Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. DOWNLOAD THE INFOGRAPHIC.

System 100

System Training Engineering Employee 100

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Downloading a piece of content (such as an ebook or infographic). But with HubSpot, you can turn those missed opportunities into successful conversions and happy members. Attending an event.

How To 81

How To eBook Infographics Content Marketing 81

Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. ” Below I’ve embedded the infographic they linked to.

Crisis 157

Crisis Data Strategy Banking 157

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Infographics are also easy to save and share, making them more accessible for buyers to reference again and again.

Examples 52

Examples eBook Infographics Analytics 52

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Read the full-length white paper or check out the infographic below! As an aside, will my seats recline 180 degrees?

Travel 120

Travel Technology Airlines Wireless 120

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. Support System. Also, the systems save them as HTML for Google crawlers to locate them. If possible, ask for a demo to get an idea of how the system works. Make sure that they align with the needs of your business.

Writing 52

Writing System Automotive SEO 52

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. No matter what your issues are or how big they might seem when you’re ruminating, taking baby steps toward a more functional content system will help.

Content Marketing 111

Content Marketing Print Analysis Data 111

Presspage

AUGUST 15, 2017

the importance of measurability. According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. In a previous article we discussed five trends that will affect public relations professionals in the coming decade.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

OCTOBER 25, 2023

Customer Relationship Management (CRM) Systems: Tools like Salesforce or Pipedrive can be integrated with content platforms to trace content’s influence over sales cycles and customer acquisitions. Measuring content’s impact is both an art and a science. It requires the right blend of insightful metrics and robust tools.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 3) The CMO Council infographic on CMO priorities. right click infographic an open in a new window, then click on image for higher resolution ). * * *. Want to Boost Revenues By 5.8% with One Easy Fix?

Study 116

Study Survey Infographics B2B 116

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

FEBRUARY 15, 2024

The metrics emulate Google’s PageRank system. Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Both have a 100-point scale. Look for sites at least above ~60 DA/DR.

How To 71

How To SEO Google Examples 71

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Each company is leveraging Google Analytics and some type of content management system, either from a company like Adobe or through a marketing automation system.

B2B 60

B2B Marketing Construction Analytics 60

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. There’s very little mention of Eni’s power systems in the doc because the technical jargon isn’t what their customers typically discuss.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Additional Findings from the JOTW Survey. PR pros fully employed but open to moving.

Survey 72

Survey Trends Communications Storytelling 72

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. The filing system is easy-to-use and formatting options are plenty. If you’re not measuring performance, you’re not managing it. Canva : Not a designer? Not a problem. Stay organized with Evernote.

Tools 40

Tools Marketing Google eBook 40

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Journalistics

JULY 6, 2013

Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc. You’ll want a designer or multimedia specialist on your team to help you add the visual element to your communications. Is your communication working to improve sentiment?

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Taiichi Ohno (1912-1990), father of the Toyota Production System.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? Create a system for cataloguing and organizing relevant links you might “riff off of” for blog posts, or contributed articles. Those are two words that have no business on a PR agency’s invoice. What client wants to pay for “reading?”

Industry 60

Industry Pitching Survey Twitter 60

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

The Proactive Report

JANUARY 30, 2015

Smart companies are using systems to actively reach out and manage this process and use the feedback for improving the quality of their product and service as well as for performance reviews of staff. You can download the full infographic of the 15 skills here. There are many examples similar to Rosetta Stone.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

FEBRUARY 1, 2018

After all, setting measurable goals gives you a clear objective to work toward. Let’s establish the specific parameters we want to compare, define how we’ll measure them, and show what they might look like in a chart. For example, some link types could be guest post, infographic, or resource page.

Data 67

Data How To Analysis Comparison 67