Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. If a buyer's pain point is a messy, antiquated CMS (content management system), the following LinkedIn post might catch their attention. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Presspage

AUGUST 15, 2017

the importance of measurability. According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. In a previous article we discussed five trends that will affect public relations professionals in the coming decade.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. The filing system is easy-to-use and formatting options are plenty. Write better headlines with the free analyzer tool, which delivers a score based on SEO value. Canva : Not a designer?

Tools 40

Tools Marketing Google eBook 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Journalistics

JULY 6, 2013

Copywriter – one of the people above should be able to write the words you need to communicate. In some instances, it might be a difficult task to do on the fly – and the people above may be dealing with other issues at the time, and not be able to focus on writing great copy. Is your communication working to improve sentiment?

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Taiichi Ohno (1912-1990), father of the Toyota Production System.

How To 60

How To Software System Employee 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

FEBRUARY 1, 2018

After all, setting measurable goals gives you a clear objective to work toward. Let’s establish the specific parameters we want to compare, define how we’ll measure them, and show what they might look like in a chart. For example, some link types could be guest post, infographic, or resource page.

Data 67

Data How To Analysis Comparison 67

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 5, 2020

That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. The company also added social media integration, folders and filter to allow clients to customize and categorize articles the system is scooping up for them. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. Most writers at media companies simply use the CMS as a place to paste in their writing. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Problem: You know you need to write content, send emails and develop an integrated content marketing program to tell your organization’s story and drive donations and support, but it all feels overwhelming. Free initial plan, but also has an amazing nonprofit rate of $39.99/year

Nonprofit 76

Nonprofit Tools Marketing Skype 76