ImPRessions - Crenshaw Communications

JUNE 20, 2023

It’s clear: the adtech sector is wielding increasing influence during Cannes Lions. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. What have we seen? Have your eyes on Cannes this week?

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Sponsors are a who’s who of big B2B tech brands. It’s the largest B2B tech conference in the U.S.

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. Disruptive tech and the role of PR In a shifting tech landscape, innovation gives way to new and complex products that can be difficult for the average person to grasp. Take blockchain, for example.

Technology 170

Technology Strategy Privacy Healthcare 170

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1 Worldwide tech spending recently topped $5.1 Tech Startup Industry The tech industry is flourishing.

Social Media 78

Social Media Strategy Media Reputation 78

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . Monetization tech for convergent media? In B2B especially, understanding a given industry can require a deep dive.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it.

Report 182

Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” Can Better PR Solve Tech’s Reputation Problem? Show transparency.

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Content that educates and informs customers can build trust and authority in an industry or a company. Many tech companies have announced staff reductions, for example.

Strategy 193

Strategy Reputation Banking Infographics 193

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Check out this list of podcasts for public relations and communications pros. . The PR Week. On the Media.

Sports 332

Sports Radio Retail Advertising 332

5W PR

JANUARY 29, 2024

Effective public relations in the defense tech industry involves more than just dealing with the present. It also involves influencing the future. Their goal is to change how the public sees the defense tech industry. PR subtlety Defense tech PR demands a nuanced approach unlike any other.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Industry analyst relations (AR) can be a foundation for lead generation.

Wireless 309

Wireless B2B Report Media Relations 309

Flack's Revenge

DECEMBER 12, 2022

Regardless, it is striking how the words of an aging tech giant can light a fire under a concept that was little-known and seemingly not going anywhere at the time. There are many players in the hype-industrial complex. (This article originally appeared in O’Dywer’s PR.). How Soon is Now? Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. But what about enterprise tech? There too, you have influencers, like industry analysts. There too, you have influencers, like industry analysts. So what do you do, if you are in enterprise tech or some gorpy B2B space? The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. You must also benchmark against your industry competitors to fully understand how your CEOs and organizations are performing in the media In our latest CEO Index report , we reveal which US CEOs are making the biggest impact and why.

Media 195

Media Reputation Data Leadership 195

Sword and the Script

JANUARY 23, 2024

Below are a few that stood out to me: The “average” B2B tech buying team : B2B buying teams average 9 members from various departments; B2B buying teams consider, on average, 4 sellers, for each purchase; Teams have 15 “interactions” with each seller being considered; and The more vendors considered, the larger the team and the longer the process.

B2B 102

B2B Study Company Leadership 102

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. Controversy over alleged censorship around Covid-19 Facebook posts also weighed heavily, with Republicans seeking to hold the tech leader in contempt. The executive’s personal brand can be the bedrock of an organization’s reputation.

Media 195

Media Reputation Data Leadership 195

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. But what about enterprise tech? There too, you have influencers, like industry analysts. There too, you have influencers, like industry analysts. So what do you do, if you are in enterprise tech or some gorpy B2B space? The general idea is the same.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Flack's Revenge

AUGUST 3, 2021

We are proud to introduce PR: Done and Doner , a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. To help companies succeed, the tech comms pro of today must have many more arrows in the quiver. Hopefully not too dumb ; or overdone ). What to invest and when? Is it pay for play?

Interviews 177

Interviews SEO B2B Reputation 177

Flack's Revenge

SEPTEMBER 29, 2022

At Fusion PR , we are big believers in the power of industry analyst relations. In the world of enterprise tech, they are extremely important influencers. Most startups recognize the key role of industry analysts, and the value of getting into their reports. Most of our programs include an A/R track.

How To 156

How To Enterprise YouTube Study 156

Flack's Revenge

OCTOBER 15, 2020

The attention for this story might not be surprising since it involves media and big tech. Are the relevance and influence of media declining, when there’s record mistrust of the institution? If media influence and relevance are in question, where does that leave PR? Obvious questions include: Will others follow suit?

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 Besides, it’s a good thing to keep someone on a red team that eats, sleeps and works in the industry every day to pressure test your deal assumptions. You don’t see that too often.

Software 130

Software Reddit Technology B2B 130

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Since its launch Clubhouse has become a hub for tech types, artists, and entertainers. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

JULY 14, 2020

But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. UberConference. In the age of remote working, we all meet virtually.

Tools 295

Tools Software Survey Meeting 295

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. The value of a strategic PR program isn’t always obvious to an organization’s leadership. The role of public relations may not be top of mind. You need both.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. She previously wrote about the media industry at POLITICO and at Mic.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These will typically include a specific point of view about an industry trend, what it means, how businesses should prepare or respond, and possibly even how they can help, although this may only be implied. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’.

Data 312

Data Communications Data-Driven PR Analytics 312

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Chain Store Age is a great source of news for retail news for smaller retailers like supermarkets, drug stores, department stores, etc and Dan is their tech editor reporting on how tech is impacting the retail space. . Aine Cain @ainecain.

Retail 245

Retail Twitter Real Estate Trends 245

Remote PR Jobs

NOVEMBER 8, 2022

Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves. It can be important to pinpoint exactly how PR is supporting each business function to maximally extract the benefits.

Case Study 230

Case Study Engineering SEO Reputation 230

Bianchi Biz Blog

MARCH 7, 2024

The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the war started, a fact that may help the country significantly in its recovery process. Business environment in Israel Tel Aviv, Israel, is home of dynamic entrepreneurial spirit.

Print 104

Print Marketing Real Estate Automotive 104

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

APRIL 8, 2024

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. The world of financial services is experiencing a seismic shift. The old days of being defined by physical spaces and a reputation for complexity are fading.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. One of the more popular Substack newsletters is Casey Newton’s Platformer , a fascinating read about the intersection of tech and media. One platform that has gained significant attention in recent years is Substack. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Networking Mingle with industry titans, potential partners, and future customers. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78