ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Here’s how to take advantage of newsjacking for B2B companies. Then after the conference, you can get more “canned” quotes by working in takeaways from the event. Be quotable.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

JULY 14, 2021

For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. The right research – even when subjective – can also inspire great program, content and event ideas.

How To 257

How To Interviews Measurement Storytelling 257

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

Cision

JULY 11, 2017

Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Most monitoring tools have a set limit on how far back content can be captured retroactively due to availability or copyright restrictions.

How To 265

How To Media Software Agriculture 265

Beyond PR

JANUARY 9, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch . Crowdfunding.

Company 68

Company Trade Shows How To Product Launch 68

Cision

MAY 1, 2017

Is there an event that you’re broadcasting? Further, campaigns must fall within the following six categories: Education. The Follow button defaults to notify people of live events, and you can implement the Follow button outside of Facebook on third party sites using the code demonstrated here. Similar to a GoFundMe campaign.

Video 197

Video Facebook Retail How To 197

Axia PR

SEPTEMBER 20, 2022

Tune in to learn how to express yourself onstage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more! In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking.

Publicity 109

Publicity Company How To Training 109

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. The current media landscape lends itself to lucrative opportunities on a global scale. Wikipedia Top 25 Report.

Trends 142

Trends Industry Wikipedia How To 142

PR 20/20

APRIL 29, 2023

Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar. Other The Other lifecycle stage is used to categorize a contact or company that does not fit into any of the above categories. Why is that?

eBook 84

eBook How To Examples Groups 84

Shift Communications

FEBRUARY 18, 2020

They could share via word-of-mouth to others, influencing additional purchases or a variety of other events could occur. After all, much of public relations falls squarely within the brand building, credibility building and brand awareness categories. There’s a lot of data to unpack when clients allow PR to dissect Google Analytics.

Measurement 107

Measurement How To Analytics Marketing 107

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. The post Top PR Mistakes And How To Avoid Them appeared first on Crenshaw Communications.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. The post Challenger Brands: Here’s How To Win At PR appeared first on Crenshaw Communications. Take advantage of social media. . Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

Shift Communications

OCTOBER 10, 2017

One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. Let’s look at an example of this data-driven investigation by digging into the MarketingProfs B2B Forum, an event I had the pleasure and privilege to attend and keynote. The Value of Conference Data.

Conference 114

Conference Data Marketing B2B 114

Cision

NOVEMBER 7, 2016

To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have. In any event, you create this type of hierarchy to please the SEO Gods nominally and most importantly to create added, logical structure for your readers.

How To 308

How To Tools SEO System 308

Rock the Status Quo

AUGUST 11, 2014

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company.

How To 242

How To Survey Resources Social Media 242

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. They learned how to best use the device on braids, and those with an appointment enjoyed a wash and styling with the products, plus glam.

Marketing 78

Marketing Education Consumer Social Media 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

It’s where top execs and journalists come together to preview what the year may hold for the category. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . Plus, TECHSPO conveniently provides a list of the top 10 reasons to attend one of their events.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

AUGUST 29, 2023

This can take shape as original research, proprietary data, thought leadership around industry-specific challenges/events, customer success stories, etc. Steps to self-regulation can be an avenue to show good faith efforts as the industry continues to discuss how to establish governance standards.

Survey 60

Survey How To Storytelling Corporate 60

Cision

OCTOBER 10, 2016

There are ancillary tools to find “trends,” and there are trending tools on sites like Facebook (whose primary limitation in this regard is that people don’t search or discuss topical events as they do on Google or Twitter ). By category (arts and entertainment, sports, health, et cetera).

Trends 120

Trends How To Google Software 120

Cision

NOVEMBER 28, 2016

Considering robots and autoresponders also fall within this category, it is likely that the number of superusers is well below 10% of all users. In fact, numbers from a 2013 study, indicate that slightly less than 50% of all active Twitter users fall into this category.

Twitter 0

Twitter How To Social Media YouTube 0

Prohibition

MARCH 18, 2021

Social listening can help, and is a key tool for businesses to keep track of, and analyse the key narratives about them and their market category on social media. But equally, leverage an event in a way that is opportunistic or insincere could backfire. Learn from 2020 and move on.

How To 62

How To Trends Strategy Consumer 62

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Here’s how to take advantage of newsjacking for B2B companies. Then after the conference, you can get more “canned” quotes by working in takeaways from the event.

B2B 256

B2B Pitching Conference Privacy 256

PR for Anyone

NOVEMBER 1, 2023

At the Ironman Maine 2019, Leah secured a remarkable 3rd place in the fiercely competitive women’s 45-49 age category. Join Leah Jantzen on an inspiring journey of resilience and unwavering determination, and discover how to elevate your mental resilience for success.

Sports 130

Sports Training Retail YouTube 130

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. It’s a great way to develop a deep understanding of what a client does and how to help them achieve success. It makes work more fun and less stressful. It’s a win-win for both you and the client. .

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

A crowded news calendar with regular announcements and events will require a more robust budget than a slow build for a new company. It’s also helpful to ask how stellar media coverage or branded content pickup helped further business goals — in other words, look at outcomes over outputs.

How To 120

How To Case Study Product Launch Agency 120

wiredPRworks

MAY 23, 2022

Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks. Book a 15 Minute Comp Consult www.TuneIntoTomorrow.com. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Producing hybrid events. The deal is aimed at hybrid events. Remote work.

Pitching 89

Pitching Report Software Survey 89

Deirdre Breakenridge

FEBRUARY 1, 2022

The way time and the events of the world around us can alter the desires, aspirations, values, and fears of a population for decades to come is both invigorating and terrifying. The reality is, no one is perfect, and no one will ever truly reach 100% on each of the “FEEL First” categories.

Blogging 213

Blogging Ethics Leadership Course 213

Konnect Agency

AUGUST 29, 2019

Do you have a new client onboarding or an event coming up that would fall in line with what they cover? The post How To Leave A BIG Impression in a SMALL Amount of Time appeared first on Konnect Agency. Are you simply looking to just build that relationship, for that “in case you have a client that fits” moment?

How To 75

How To Pitching Meeting Agency 75

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Twitter chats are events where people discuss a particular topic using hashtags. · Get involved with industry-related groups and events.

Company 78

Company Strategy Software Writing 78

Stephen Waddington

JULY 21, 2020

In a recent post I wrote about how to scale an agency out of lockdown. COVID-19 proof categories Some sectors have been wholly unaffected by the COVID-19 lockdown and are booming. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink. Fortune favours the brave.

Crisis 78

Crisis Agency Enterprise Local 78

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Cision

AUGUST 20, 2015

Find out how to get your products into this year’s holiday gift guides! Beyond that, consider what other categories apply. Maybe you’re a female small business owner, in which case you could select “women-owned business,” “small business” and “entrepreneurship” as some of your categories. Timing is key. That’s fine.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

PRSay

DECEMBER 5, 2019

You’d run into the PR team at networking events. When they first created the phrase “experience management,” it’s easy to see how it may have been considered jargon-y. It was a deeply entrenched strategic decision top management made to create an entirely new category of software. But it wasn’t.

Software 141

Software Survey Pitching Local 141