ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Refresh with formal creative sessions. Include client quotes or thoughts.

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How To Social Media Product Launch Construction 259

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. This event can be a great launchpad for many companies. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

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Brand Branding How To Film 78

Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. The logistical details of event management have never been more important. How are we inviting them?

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Storytelling Video Groups Conference 145

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

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How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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How To Interviews Measurement Storytelling 257

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

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How To Creativity Storytelling Writing 145

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

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Agency Creativity Examples Conference 59

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

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Creativity Community Storytelling Agency 0

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

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How To YouTube Software Creativity 240

PR Fuel

DECEMBER 6, 2020

Okay—your big event is right around the corner. For you, planning and organizing an event is a cinch. But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Writing a charity event press release?

Sports 59

Sports Media Writing Local 59

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. One to watch?

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Leadership Creativity Trends Resources 182

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. How did we activate? A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). Read on for the full interview!

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Instagram Creativity Consumer Storytelling 74

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Cross-promotions Partner with complementary brands or events to cross-promote each other. For example, team up with a snack brand for a perfect pairing campaign.

Brand 78

Brand Branding How To Advertising 78

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Looking for tips on how to land interviews? Check out our recent blog “ Which is Better, a Press Release or a Pitch ?”

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Writing How To Interviews Pitching 130

PR for Anyone

SEPTEMBER 30, 2022

They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now. Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. I talk about how celebrity sells.

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Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. All it takes is a creative team, a willingness to take risks, and serious commitment to PR.

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Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Thursday team-building sessions/events.

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B2B Policies Case Study Enterprise 291

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros often review and edit when appropriate.

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Training Media Training Reputation Crisis Communications 195

Beyond PR

OCTOBER 7, 2016

There are so many ways to enjoy the games, from attending the event in person to watching it from the comfort of your own home. These tips can be applied to just about any party or event. We can all certainly appreciate budget-friendly event planning ideas for homemade games and decor.

Sports 82

Sports Consumer How To Banking 82

ImPRessions - Crenshaw Communications

MAY 11, 2022

As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . As everyone in adtech or any kind of advertising knows, Advertising Week hosts multiple major events across the globe, in New York, Europe, Asia, APAC, and Latin America. Advertising Week.

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Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

You can also save time by inviting your PR team to appropriate meetings, brainstorming sessions and events, and soliciting their input. A client doesn’t have to accept every idea or recommendation from an agency, but a fair hearing is important to encourage a free flow of creative thinking. Invite the agency in.

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Agency How To Meeting Construction 178

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

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Creativity Storytelling LinkedIn System 96

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 5, 2020

Solution: Foster connections with co-workers by sharing and celebrating major life events such as birthdays and (virtual) baby showers. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio. magazine’s list of “Best Workplaces.”.

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How To Employee Survey Exercises 180

Karen Freberg

OCTOBER 1, 2018

My class is working this semester with The Breeders’ Cup as our class client and our main events we will be covering are at the end of October and the beginning of November. But, when classes began at the end of August, we were asked if our class could help out with an influencer event in September at Churchill Downs.

Creativity 56

Creativity Marketing Social Media Analytics 56

Prohibition

AUGUST 16, 2021

Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. Thinking outside of the box and being creative with your video content will ensure it stands out when people are scrolling through the feed.

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LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. Without creative thinking, it would have never happened. . We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

wiredPRworks

APRIL 6, 2022

If not, your podcast, virtual and live event will go down as a flop. How do you make sure your audio not only gets heard, but is of the best quality – like perfect audio? You ask an expert like Ted Gregorek about what works for him in his work as a live, virtual and event audio pro for some of the biggest names in the business.

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How To Engineering System Insurance 52

ImPRessions - Crenshaw Communications

APRIL 14, 2017

In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly.

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How To Case Study Meeting Examples 136

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. A luxury event for Yorkshire based influencers. The central part of the campaign was to host an influencer event. Complimentary transport was provided to and from the event to offer a nod to the brands luxury feel.

Social Media 48

Social Media Transportation Film Content Marketing 48

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. Have trainings based on events in the news. According to current laws in the U.S.,

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How To Training Education Creativity 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

Shift Communications

MARCH 20, 2015

If you’re anything like me, you’ve probably fallen into the trap of registering for an event and rolling up with a few friends or coworkers, admittedly not doing much to actually network while there. Building connections is also about taking the initiative and getting creative. As I’ve worked to expand my professional horizons (i.e.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. There’s a whole community of like minded people you can lean on. We want to hear from you!

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How To Fashion Banking Industry 104

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Traditional Advertising Isn’t Dead.

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Consumer How To Advertising Advertising 60