Contently - Strategy

MAY 11, 2024

How to Write Content for Local SEO The first step is to create content that’s locally relevant. It’s a good idea to subscribe to local news sites and sign up for alerts on local events relevant to your industry (e.g., The post How to Craft an Effective Local SEO Content Strategy appeared first on Contently.

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Local SEO Strategy How To 97

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Measure performance daily. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm. How many media outlets covered the stunt?

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How To Ethics Measurement Creativity 78

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

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How To Measurement Survey Analysis 133

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

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How To Interviews Measurement Storytelling 257

Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.

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Small Business Writing How To Nonprofit 130

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

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Measurement Analytics Survey Google 133

5W PR

FEBRUARY 28, 2024

This event can be a great launchpad for many companies. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event. The post What is SXSW and How to Prepare Your Brand to Attend appeared first on Public Relations Blog | 5W PR Agency | PR Firm. What is SXSW?

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Brand Branding How To Film 78

5W PR

SEPTEMBER 20, 2023

Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies. PR professionals can promote these events, curate immersive experiences, and capture the essence of the celebrations through compelling content.

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Travel Strategy How To Local 78

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s. The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs.

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Measurement Analytics Course Advertising 113

Cision

AUGUST 1, 2015

Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. As discussed previously , the profile section of your Instagram account is the only place where you can currently link back to your products, services or company events. Engagement Per Post.

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Instagram Measurement How To Analytics 120

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. So how do you create a successful PR strategy if it’s not instinctive or obvious? Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Katie Paine's Measurement Blog

AUGUST 8, 2016

(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) The two August issues of The Measurement Advisor provide all the tools and techniques you need to measure any event. The post Event Measurement: It’s Not Just One Big Party.

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Measurement How To Tools 40

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

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Social Media How To Insurance Insurance 233

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

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Measurement Pharmaceuticals Nonprofit Leadership 144

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. If you don’t have accurate data or know how to analyze it, you’ll fail to grasp which campaigns have the most impact on your audience. Start A/B Testing.

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Measurement Data Survey Software 168

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. In the meantime, digital speaking events have exploded.

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Training Media Training Reputation Crisis Communications 195

MaccaPR

JANUARY 25, 2019

In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a key market for Just BARE. Interested in hosting your own influencer event? 3: Give influencers a reason to attend, and make it easy for them to come to your event.

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How To Marketing Local Brand 83

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

How To 78

How To Reputation Analysis Technology 78

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Content Marketing Case Study 304

Cision

APRIL 12, 2016

Also, how will an influencer help you achieve your goal? They already know how to engage their audience and may have a trick you might want to implement into your own communication. Get our free tip sheet to learn how! Once an influencer gets on board with your brand, watch how they work their communication magic.

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Measurement Brand Branding Tools 120

Deirdre Breakenridge

MARCH 9, 2020

Spin Sucks is the number one PR blog in the world and the go-to resource for forward-thinking PR professionals who want to learn how to use the PESO model to implement the strategies and tactics that drive measurable business goals. What began as a simple blog, soon became a movement.

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Community How To Interviews Blogging 293

Onclusive

JUNE 17, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. They must be carefully planned.

Analytics 195

Analytics Measurement Reputation Internal 195

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

5W PR

AUGUST 31, 2023

Cross-promotions Partner with complementary brands or events to cross-promote each other. Measuring and adjusting Track the performance of the beverage advertising campaign using metrics like engagement, website traffic, and sales. For example, team up with a snack brand for a perfect pairing campaign.

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Brand Branding How To Advertising 78

Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

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Conference Marketing Case Study Measurement 329

Cision

MAY 9, 2015

The other half involves measuring to prove ROI. Before getting started with metrics, here are the five Ws to consider when it comes to preparing a measurement game plan. Perhaps the most important piece of the puzzle when considering a measurement game plan, figuring out the “why” is crucial to getting started. Media spots?

Measurement 120

Measurement Storytelling Google Conference 120

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media.

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Analytics Marketing How To Community 231

Cision

DECEMBER 18, 2017

Seeing this on your calendar, you can map out related content in the weeks leading up to the event. You could publish a post about your involvement with the conference or tweet that you will be holding a giveaway at your booth to drive foot traffic during the event.

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How To Content Marketing Conference Analytics 0

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Inbound PR

MARCH 22, 2024

The definition of public relations has expanded and now includes activities such as managing social networks, developing blogs, implementing email marketing campaigns, participating in events, and more. I first read this book a few years ago, and still consider it one of the most useful.

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Study Measurement Data Blogging 105

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

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How To Print Analytics Advertising 52