Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Leadership 145

Leadership Content Marketing Healthcare Google 145

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. So, how do you get around the barriers to building relationships? About Growing Social Now. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. She was featured in a lengthy profile in The New Yorker , interviewed by dozens of women’s and lifestyle publications and lionized on the women-in-technology circuit. Finally, there’s gender.

Healthcare 120

Healthcare Chemicals Technology Policies 120

PR in High Definition

MARCH 28, 2023

If you were interviewing new members for your team, what personal qualities would you look for? Style While a great cultural fit is harder to determine, as much of this decision is subjective, there are approaches you can take to make it more objective. Consider applying a similar process when selecting an agency team.

Agency 71

Agency Healthcare Interviews Creativity 71

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small.

Meeting 97

Meeting Handbook Newspapers Government 97

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

MaccaPR

APRIL 18, 2017

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Ethical Voices

APRIL 3, 2023

We’re not in a technology company. Prior to this role, I was with the American Academy of Optometry, and we had healthcare rules and legal and compliance issues, so that made it a little easier. I go back to technology, data privacy, and AI. Listen to the full interview, with bonus content, here.

Ethics 79

Ethics Privacy Data Financial 79

Shift Communications

JANUARY 27, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history! What is your favorite part of your job? The clients.

Local 52

Local Case Study Nonprofit Healthcare 52

Bianchi Biz Blog

SEPTEMBER 1, 2022

Sometimes it’s healthcare or municipal politics … I honestly don’t know how I manage to get on some email distribution lists. Read about the brand you’re serving or the technology you’re pitching. 7 Myths of Automotive Supplier and Vehicle Technology PR. I cover the heavy-duty trucking industry.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. How do you think an ever increasing growth in technology will change the marketing sector?

Interviews 28

Interviews SEO Blogging Writing 28

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you envision the future of PR?

Financial 120

Financial Healthcare Media Relations Technology 120

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 90

Data Enterprise Survey Instagram 90

The Stalwart Blog

NOVEMBER 18, 2019

An interview with Lily Li, Principal of Metaverse Law. . And so as long as they’re collecting sensitive data, that could be customer data, customer lists, financial data, healthcare data, information in the Cloud, a lot of them are covered by these new laws. Lily, thanks so much for being here, I appreciate it.

Data 60

Data Privacy System Crisis Communications 60

PRSay

AUGUST 8, 2016

PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more. More than 80 percent of professional associations do this; it is overdue for us to use technology to make things more efficient when needed. Follow Mark on Twitter.

Conference 60

Conference Leadership Meeting Internal 60

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Reflective practice is adopted in a number of professions including medicine, teaching and healthcare. To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. See these related interviews: The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima.

Marketing 66

Marketing Data Interviews Agency 66

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. They should learn our process--and perhaps our Moms should too: We explain, forecast, and spot trends to see what the next big thing will be in technology, healthcare, fashion, politics or other buzzworthy topics.

Advertising 108

Advertising Advertising Newspapers Education 108

Shift Communications

MAY 7, 2015

SHIFT SF’s Ty Achilles , who worked in healthcare technology prior to SHIFT, also pointed out, it helps you get your feet wet in a variety of industries and become a more well-rounded professional. If you’re looking to get exposed to clients from a range of industries, an agency is a perfect place to do it.

Agency 60

Agency Industry Healthcare Banking 60

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

5W PR

JUNE 11, 2024

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. However, its potential is often clouded by uncertainty and doubt.

Privacy 78

Privacy Media Transportation Crisis Communications 78

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. Our team dove into some deep segmentation research to identify and understand the target audience, and from there was able to form educational content around aging and its impact on the healthcare system.

Brand 48

Brand Branding Storytelling Healthcare 48

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. They should know our process (perhaps our Moms should too): We explain, forecast, and spot trends to see what the next big thing will be in technology, healthcare, fashion, politics or buzzworthy topics.

Advertising 54

Advertising Advertising Education Newspapers 54

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105

Trends YouTube Video Social Media 105

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Communications Conversations

MAY 3, 2017

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Mindful Marketing

JULY 31, 2021

” Interviewers should be prepared to talk about their organization’s culture and point to specific examples. As might be expected, most Gen Zs are extremely comfortable with digital technology and very used to interacting with others virtually. Now most new hires want to know 'what it will be like' to work for a firm.

Employee 119

Employee Marketing Interviews Healthcare 119

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Landis PR

SEPTEMBER 27, 2021

Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.” The Amateur Music Network has named me its new Curator, a volunteer position that allows me to interview all the great stars from symphony, opera, jazz and Broadway. Awards – we’ve earned them and run out of shelf space! .

Agency 105

Agency Travel SEO Nonprofit 105

NewsWhip

MAY 26, 2020

BL: With technologies like NewsWhip are you taking on new problems, or solving old problems in new ways? We’ve also incorporated the metrics we get from technologies like Spike into almost all our business development proposals. BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors.

Groups 78

Groups Crisis Management Crisis Public Affairs 78