5W PR

AUGUST 8, 2024

PR strategies such as media placements in reputable publications, expert interviews, and thought leadership pieces can establish brands as credible authorities in the breastfeeding and maternal health arenas. By consistently delivering accurate, helpful information, brands can earn the trust of parents and caregivers.

Branding 78

Branding Brand Healthcare Education 78

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” You’re a healthcare or health and wellness professional and they’re talking about a new exercise plan or a new eating regimen. ” Newsjacking. Maybe you own a gym. You own a yoga studio.

Trends 246

Trends Television Exercises Pitching 246

The Stalwart Blog

AUGUST 27, 2019

One of our clients is in the healthcare space and it’s a hospital and I got a call from the senior vice president of human resources asking us for help to deploy mental health professionals because within such a short period of time, 50 employees had lost their homes, and that number grew, only grew. Gilbert Manzano: Thanks so much.

Crisis 76

Crisis Interviews Employee Healthcare 76

ImPRessions - Crenshaw Communications

MAY 4, 2018

A career focused on tech startups and one in healthcare PR will have some commonalities, but the clients and day-to-day work can be very different. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network.

How To 189

How To Nonprofit Interviews Privacy 189

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 92

Ethics Healthcare Government Energy 92

Contently - Strategy

AUGUST 16, 2024

The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation. It also uses LinkedIn Live to host interviews with medical professionals and Q&A sessions on relevant health topics.

LinkedIn 111

LinkedIn Examples Branding Brand 111

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. Former Chief Medical Officer at Dell Healthcare, Andrew Litt on ComputerWorld. This expertise has earned him a regular guest contribution role with ComputerWorld.

Healthcare 120

Healthcare Branding Brand Leadership 120

Landis PR

JANUARY 24, 2022

Andie: Now more than ever, it is important to amplify healthcare workers’ voices. As the COVID-19 pandemic continues, many healthcare workers are left feeling burnt out and ungratified. One of Altais’ primary goals is to bring back the joy of working in healthcare.

Healthcare 52

Healthcare Video Pitching Examples 52

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PRSay

MAY 26, 2020

At Intermountain Healthcare in Utah, marketing and communications manager Jason Carlton, APR, said their campaign, called “Always Here for You” includes a 60-second TV spot that communicates that patients should not wait to seek care and describes how its hospitals are keeping patients safe. “We Honoring health care workers.

Communications 192

Communications Crisis System Healthcare 192

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Deirdre Breakenridge

FEBRUARY 15, 2017

4. What characteristics do professionals look for in an interview candidate? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. What are the “new” skills necessary for every PR person today? 3. What’s the best way to uncover your dream job?

Twitter 281

Twitter System Community Healthcare 281

Stephen Waddington

MAY 26, 2021

Inpulsus and Little Mesters Specialism: environment, social and governance (ESG), fintech and healthcare, eg. Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. Happy Yolk, Hard Numbers and Simply Thought Supply: innovation in business model, eg.

Agency 161

Agency Report Print Healthcare 161

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. And don’t neglect the old fashioned “information interview.” One notable distinction: becoming an industry-specific specialist or PR generalist. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. I said, ‘Harpo — isn’t that Oprah?’

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Ethical Voices

SEPTEMBER 9, 2024

In healthcare, you literally have people’s lives and health in your hands. In both healthcare and education, there are really key ethical protocols about privacy of patients and privacy of students that go well beyond our normal PR practices of keeping client and organization confidentiality.

Ethics 94

Ethics Privacy Healthcare Industry 94

Contently - Strategy

JULY 21, 2021

So recently, I returned to the thing that had always helped me get to know my audience: I put on my reporter hat and interviewed a ton of marketers running inspiring content programs—from Christina Westbrook at Dell Perspectives to Kristin Fallon at GE Healthcare to Leslie Nuccio at Bank of the West. And the muse began to come back.

How To 145

How To Creativity Storytelling Writing 145

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Leadership 145

Leadership Content Marketing Healthcare Google 145

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. So, how do you get around the barriers to building relationships? About Growing Social Now. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

JANUARY 28, 2020

If you’re working with a healthcare provider, find a patient who is the recipient of life-saving or -changing care. If you have clients in need of interview coaching, these successful awards-show speeches can be a great example of the middle ground between riffing and over-preparation.

Case Study 178

Case Study Healthcare Film Branding 178

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

PR in High Definition

MARCH 28, 2023

If you were interviewing new members for your team, what personal qualities would you look for? Style While a great cultural fit is harder to determine, as much of this decision is subjective, there are approaches you can take to make it more objective. Consider applying a similar process when selecting an agency team.

Agency 71

Agency Healthcare Interviews Creativity 71

The Hoyt Organization

JUNE 5, 2024

Interviews With Experts Subject matter experts , or SMEs, are vital to any successful mental health advocacy campaign. Interviewing experts provides valuable insights and information to your audience, further reinforcing your campaign’s credibility.

Strategy 75

Strategy Communications Local Interviews 75

Prohibition

APRIL 23, 2021

It was the month that saw some major PR fails from global brands (cough we’re looking at your International Women’s Day stunt Burger King), we all watched THAT Oprah Interview, it marked an entire year of lockdown – yes, it really has only just been one year, even though it feels like 10! – Celebrating HCP Heroes, with Lansinoh.

Healthcare 62

Healthcare Social Media Internal International 62

Mora Communications

OCTOBER 19, 2017

What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. Click here to read more and find more medical PR tips on our Savvy Healthcare PR blog. A recent survey shows that more than half–54% of Millennials look online before choosing a new physician.

Healthcare 64

Healthcare Radio Newspapers Web 64

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Presspage

SEPTEMBER 21, 2017

We deal with the top brands in aviation, automotive, education, healthcare, luxury goods, government, construction and many more industries. If you would like to learn more about PressPage, check out this interview with our CTO or get to know our team by reading the People of PressPage interviews.

Automotive 108

Automotive Software Healthcare Construction 108

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. I have decided to call this series 20:20 Vision. What is your area of specialism/industry?

Interviews 28

Interviews SEO Blogging Writing 28