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Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

We’re getting our ducks in order to make sure we’re measuring all the right things. The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. So we’re going to going to tell people about it. I know right?!

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Step-By-Step Guide to Measuring PR with Google Analytics

Prowly

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

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New features arriving at Google Analytics to help boost ROI

Agility PR Solutions

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

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4 Ways to Leverage Google Analytics for PR Measurement

Cision

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences.

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What Communicators Need to Know About Measurement Right Now

PRSay

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

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Your Top Google Analytics 4 Questions, Answered

PR 20/20

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

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Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. Google Analytics is great for measurement, but it can have an impact on strategy as well.

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