PRSay

FEBRUARY 20, 2020

For your PR team, the embargo allows for maximum coverage and simultaneous releases. For veteran communicators, it can seem that embargoes have been around the profession almost as long as the monarchy. If you use this tool wisely, then it can earn increased exposure for your brand. Only embargo actual news.

Radio 197

Radio Tools Journalism Interviews 197

Stephen Waddington

MARCH 15, 2020

It’s tough out there, really tough, do your best and know that everyone is feeling the same. The debate and discussion on social media don’t help. The first place to start building personal resilience is to limit your media consumption. But I still bought a four pack of beans this afternoon, just in case.

Crisis 146

Crisis Community Energy Mobile 146

Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. That’s 145+ opportunities to connect with your customer daily— but how? Four Reasons to Hire a Social Media Agency.

Social Media 59

Social Media Agency Media Community 59

Solo PR Pro

AUGUST 24, 2021

Put differently, four in 10 communicators have no idea what content their audiences want to read. Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels. But, do most companies know what their customers want when it comes to social content?

Social Media 105

Social Media Media Survey Meeting 105

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape.

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

MARCH 29, 2020

Working from home in a four bedroom house with a home office and garden is a very different experience to being perched on your bed in a flat or house share. Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Social activities, sport, and dating are no go.

Crisis 167

Crisis Government Privacy Sports 167

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. With tailored guidance for a given sector or company, Wilkinson helps audiences clarify a purpose that is significant, impactful and necessary.

Policies 94

Policies Energy Government Crisis 94

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. In his book, Jason breaks down the four main purposes of using influencer marketing to boost a campaign: Word of mouth.

Marketing 89

Marketing Employee Local Community 89

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. We love [link].

eBook 120

eBook Google Tools Analytics 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age.

Media 103

Media How To Advertising Advertising 103

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. SXSW is one of the most effective channels for promoting your business to professionals.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

MARCH 7, 2023

Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career. Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing. hours, with a 50-question exam at the end.

Course 52

Course Marketing Analytics Google 52

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Could Google build an index like this? 2) Classic monitoring with social engagement metrics.

Case Study 117

Case Study Software Data Web 117

Waxing UnLyrical

JUNE 29, 2011

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. Is there a way for me to cut down the amount of time I spend in social media?&#. All for one and one for all. “How can I always be online?

Community 93

Community Tools Facebook Twitter 93

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Digital: investment in content and paid social, but cuts in SEO and social listening 8. PR slow to adopt an integrated tool stack 11.

Government 103

Government Education Print Ethics 103

Stern + Associates

SEPTEMBER 22, 2022

Leaders that strive to improve workplace culture, offer meaningful benefits, and commit to mental health from the top down can make a considerable impact on their organization’s financial, emotional and social health. Look to these nine thought leaders for guidance: Want to Improve Your Organization? Make It Fearless.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

JUNE 3, 2020

Recommend your leaders turn inward. Talk to your people. Review your policies. Act on your policies. Act on your policies. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. What does it take to be an innovative and successful leader today? It’s not inborn, but the good news is – it can be learned.

Leadership 62

Leadership Storytelling Policies Groups 62

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. Although a massive undertaking, these reports will be unequivocally beneficial to your organization in many ways. Yes, corporate sustainability reports are a valuable communications tool.

Corporate 71

Corporate Report Survey Government 71

Ethical Voices

OCTOBER 30, 2023

One key thing many PR pros are forgetting to do How far do you need to dig before deciding something is true Why don’t you tell us more about yourself and your career? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Every one of these marketers has a unique story that makes them who they are, and helps define the professional (and person) they want to be.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

MARCH 26, 2013

By building an identity on Instagram, Ryan changed my perception of her boutique, and Andi and Jamie have continued to grow my loyalty as a client. Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. You can even manage contests using this tool!

Instagram 111

Instagram Measurement Tools Small Business 111

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What are the latest tools and trends that I should be bringing my classes and curricula? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

PR Job Coach

NOVEMBER 1, 2011

Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. Resumes are no longer just a recitation of the jobs you have held in your career. Rules of thumb: The resume launches with a Summary, which is your thirty second elevator speech about you and your value.

Google 148

Google Web LinkedIn Facebook 148

Communications Conversations

JANUARY 29, 2016

Sure, the Taco Bells, Sour Patch Kids , and General Electrics of the world are all over Snapchat–just like they are any other social network that caters to younger audiences. I see four big reasons mid-sized to large brands aren’t jumping on the Snapchat bandwagon just yet. Entry to Discover tool entry is very, very high.

Brand 60

Brand Branding Case Study Facebook 60

Sword and the Script

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 192

Writing Communications Marketing B2B 192

PR in High Definition

JULY 24, 2018

It’s a matter of perspective whether those four words make your eyes roll, stomach sink, or excitement run through your very bones. For example, AI is used to generate clippings books in seconds, while social listening and monitoring tools help us identify and build communities, track conversations and analyse sentiments.

Analysis 48

Analysis Tools Data Exercises 48

Waxing UnLyrical

MARCH 5, 2014

Their mastery of language puts them at the helm of one of humanity’s most powerful tools. Here are four ways content writers can change the world (some of which are employed by writers every day). Here are four ways content writers can change the world (some of which are employed by writers every day). Writers converse well.

Writing 104

Writing Study Community Government 104

Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market.

Community 40

Community Travel Pinterest Mobile 40

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). So you put it together.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Waxing UnLyrical

JUNE 27, 2016

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. 5 Tips for Building Better Teams by Breaking Down Silos. No One Puts Social (PR) In a Corner.

Banking 42

Banking Writing Social Media Strategy 42

Karen Freberg

FEBRUARY 15, 2019

Traveling and seeing the world opens your eyes more than anything you could ever imagine. Karen and I have been sitting down and not only brainstorming new ideas for new social media classes for USC to offer, but also see what they are doing so far. It’s truly been an amazing learning experience for me so far.

Social Media 48

Social Media Education Exercises Tools 48

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be a) Many community newspapers going away and hopefully still being available in some kind of online format. Baz Luhrmann, The Sunscreen Song, 1998. Thank you.

Marketing 189

Marketing Content Marketing Data Social Media 189