Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. He’s a visual storyteller. Good photography is an important means of recording an event, telling a story and promoting an organisation or brand. Chris has got an idea. He’ll be in touch.” and fixed a photoshoot.

Creativity 97

Creativity Print Storytelling Meeting 97

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Business event attendance is at record highs and many B2B brands consider events their best source of leads.

Social Media 149

Social Media Marketing Media B2B 149

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Or a correction be issued if it is in print. Awards and Events. How to Improve Your Press Release Best Practices with Storytelling.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

PRSay

AUGUST 8, 2018

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. Once you’ve chosen your template, mark special dates, events and occurrences on your calendar. Also, when pitching print magazines, consider the necessary lead time.

Pitching 137

Pitching Interviews Video Report 137

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Resolution Blog

OCTOBER 15, 2019

Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even in larger cities like New York and Chicago, smaller business can attract vertical media attention by becoming involved in neighborhood events, participating in industry organizations, and building a social media community around Facebook or Linkedin, depending on the customer base. Everyone likes an underdog. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130

Airlines Transportation Print YouTube 130

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Stephen Waddington

JUNE 9, 2020

The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population. No advertising, no sponsorship, no sales promotion or other fundraising efforts.

Radio 89

Radio Skype Print Local 89

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. We secured sponsorship money for significant events all because of a front-page story in the San Francisco Chronicle and called us. The video needs to have ambient sound from the event or the circumstance. Other art and logos.

Media 120

Media Television Video Print 120

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” So what’s the one thing PR professionals need to stop doing?

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

SEPTEMBER 8, 2020

PR collaboration with C-Suite improved during COVID PR has become more valuable to organizations because (or in spite) of the pandemic, according to a survey by Ragan Communications, which publishes trade news, events, training, and consulting services. >>> Can your agency bring big ideas and execute? Give our services a try.

Survey 98

Survey Industry Leadership Study 98

Cision

MAY 4, 2016

Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . It’s all storytelling. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. We have a lot in common. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. Want to be part of the Off Script series? Send us a note through the contact us page.

Measurement 60

Measurement Course Advertising Advertising 60

ReimaginePR

AUGUST 15, 2016

Printed literature. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Your social media pages and profiles: LinkedIn. Your email signature.

Employee 120

Employee Social Media Education Brand 120

Waxing UnLyrical

JULY 13, 2016

That includes knowing the amount of money they raise either by time period or event, the value of each organizational donor and how engaged they are with the organization’s mission and message. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Measurement 40

Measurement Advertising Advertising Enterprise 40

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Burrelles Fresh Ideas

MAY 21, 2024

The company organizes many wellness-focused events and provides a platform for employees to engage in candid discussions about mental health in the workplace. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. And it has only grown from there. We can help!

Employee 97

Employee Pinterest Resources System 97

PR Conversations

JUNE 25, 2015

I’m going to apply a bit of unscientific, netnography , based on online reporting of last week’s FutureComms15 event. We should also not dismiss the past as there is much to be learned there (as our 1948 book chapter serialisation has already shown).

Publicity 40

Publicity Technology Television Fashion 40

The Hoffman Agency

FEBRUARY 28, 2020

An event forces the main character to change their ways and often become a better person. Let’s set up a T-shirt printing department. By Chris Owen, Director, UK. It’s hard to imagine — given its ubiquity across retail and bedroom shelves alike — that just 15 years ago LEGO was on the verge of bankruptcy.

Retail 36

Retail Print Financial Examples 36

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. How far is too far with humor?

Marketing 40

Marketing B2C B2B Social Media 40

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. And according to Content Marketing Institute’s 2020 B2B Benchmarking Report , marketers rated email newsletters as the best way to nurture leads, ahead of blog posts, in-person events, and case studies. “We

B2B 85

B2B Content Marketing Trends Marketing 85

PR in High Definition

SEPTEMBER 26, 2018

It’s clear from leaders like Mark Benioff when they realised that they couldn’t stage protests outside other CRM vendors’ events any more – there’s even a part in his biography where a rival vendor stages a protest outside his event and Benioff comments how far Salesforce has come since they used to do that. Shifting to ‘Build-Mode’.

Reputation 48

Reputation Case Study Print Study 48

Contently - Strategy

DECEMBER 4, 2018

We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs. That way, your audience will come to view your offerings as a solution to a problem they have, rather than a menu they can pick and choose from.

Case Study 111

Case Study Marketing Study Content Marketing 111

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. This podcast, as with their subsequent books, including Think Like a Freak , which you can pick up at the airport and whiz through in a single coast-to-coast flight, is the continuation of that storytelling. Remember when ESPN closed Grantland ?

Radio 60

Radio Content Marketing Marketing Education 60

Maxim Behar

MARCH 6, 2022

I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Our fave posts: “ 3 Ways to Research Companies for Personalized Video Sales Outreach ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115