Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

The Resolution Blog

OCTOBER 15, 2019

Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population.

Radio 89

Radio Skype Print Local 89

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. PR collaboration with C-Suite improved during COVID PR has become more valuable to organizations because (or in spite) of the pandemic, according to a survey by Ragan Communications, which publishes trade news, events, training, and consulting services. Give our services a try.

Survey 96

Survey Industry Leadership Study 96

ReimaginePR

AUGUST 15, 2016

Printed literature. Online advertisements. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Your email signature. Your business cards. Your letterhead. Online directories.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Off Script #7: Lou Hoffman on PR and Storytelling. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. How far is too far with humor?

Marketing 40

Marketing B2C B2B Social Media 40

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. I’m going to apply a bit of unscientific, netnography , based on online reporting of last week’s FutureComms15 event. Orwell worked in the Censorship Department of the British Ministry of Information during the second world war.

Publicity 40

Publicity Technology Television Fashion 40

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Maxim Behar

MARCH 6, 2022

I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

DECEMBER 4, 2018

Your content should still aim to engage, entertain, and inform as it promotes or advertises. We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs. Bottom of funnel: Content to drive purchases.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This program does for podcasts, what native ads have done for online print. In more recent shows, Mr. Rose begins with a monologue that’s something of a montage mixing current events, popular culture and marketing.

Radio 60

Radio Content Marketing Marketing Education 60

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. But shouldn’t advertising be aiming at this as well? At first, I thought paying to be seen had to be advertising.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Chris Lynch: Is print media dead? Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225