Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. But then there’s an event – in screenwriting, we call it the “inciting incident” – that throws life out of balance.”.

Storytelling 117

Storytelling Examples B2B Chemicals 117

ImPRessions - Crenshaw Communications

JULY 10, 2018

The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling. But once the news broke, I was hooked.

Storytelling 174

Storytelling Analysis Report Social Media 174

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Techniques For Effective Business Communications. Tina Fey is good TV.

Storytelling 100

Storytelling Communications Case Study Publicity 100

The Hoyt Organization

NOVEMBER 24, 2023

Consequently, this shift necessitates a new narrative for public relations in 2024, where purpose-driven storytelling and authenticity take center stage. What Is Purpose-driven Storytelling? This story is more than just a timeline of events or a collection of achievements. It’s how we engage and learn.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 0

Storytelling Data Communications Technology 0

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 130

Trends LinkedIn Video B2B 130

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Harness key moments for PR storytelling The B2B tech landscape is dotted with significant events and dates that offer ripe opportunities for effective PR storytelling. Here’s why.

B2B 156

B2B Company Storytelling Retail 156

PRSay

JANUARY 18, 2018

Our jobs require us to use language to tell stories, describe events and provide perspectives to help people understand the world around them. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Without words, we, as communicators, would not have jobs.

Storytelling 146

Storytelling Tools Newspapers Study 146

Ishmael's Corner

NOVEMBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Does a Startup Raising Over $100M in Venture Funding Sound Like a Newsworthy Event? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 120

Storytelling Communications Publicity Brand 120

PRSay

JANUARY 16, 2018

Our jobs require us to use language to tell stories, describe events and provide perspectives to help people understand the world around them. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Without words, we, as communicators, would not have jobs.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Remote PR Jobs

AUGUST 16, 2023

A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. Understanding the advantages of each approach and knowing when to use them can help to increase your chances of successfully securing media coverage for your company or event.

Pitching 243

Pitching SEO Storytelling Resources 243

Stephen Waddington

MARCH 17, 2021

I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera.

Storytelling 147

Storytelling Local Case Study Television 147

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Think of your blog, social media platforms and events as ‘stages’ and think of all the action going on on these stages. There are many ways to tell a story.

Storytelling 137

Storytelling Film Blogging Video 137

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

Storytelling 136

Storytelling Sports Software Creativity 136

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Creativity Video 199

Sword and the Script

NOVEMBER 19, 2019

I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. 1) How did you get into marketing? .

Storytelling 84

Storytelling Brand Branding Customer Service 84

Agility PR Solutions

JANUARY 8, 2024

Public relations is the craft of storytelling and relationship building. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand messages and narratives to target audiences. It’s the art of shaping and managing perceptions, fostering trust, and influencing opinions.

Storytelling 105

Storytelling Media Relations Brand Branding 105

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

PRSay

AUGUST 30, 2018

One event enticed 8,000 young Hollywood trendsetters to party all night on a dusty stretch of desert, while the other gathered a few dozen top Instagrammers to dine with a celebrity chef aboard a grand-class cruise ship. Don Julio aligned with an existing event well known for attracting young Hollywood insiders. Show them a good time.

Brand 100

Brand Branding Instagram Storytelling 100

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W was tasked with leveraging this opportunity in such a way that felt ownable.

Instagram 74

Instagram Creativity Consumer Storytelling 74

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. There’s no real sign of how quickly such industry events might return.more. Techniques For Effective Business Communications.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. April – data storytelling How does an organisation use its own data or publicly available data sets to tell a story, and create earned and owned content? Training and development has also been challenging.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Melissa Agnes

MAY 2, 2015

Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. The effects of storytelling in crisis prevention and issue de-escalation. Learn more about Roman on LinkedIn. Follow Roman on Twitter: @romanholiday.

Crisis Management 113

Crisis Management Crisis LinkedIn Storytelling 113

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Because we want to say, “Fare Thee Well,” you are invited to attend a new program I’m presenting at the Keys to Digital Marketing Success event on February 25 in Lisle, IL. You’re in the right place!

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

5W PR

FEBRUARY 24, 2023

Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. Events Fashion brands can host events during fashion week 2023 to showcase their brand and engage with potential customers. They can host a pop-up shop, a cocktail party, or a VIP shopping event.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. Read on for a recap of the event that answers the question. Owned Media Requires Great Storytelling. Touch, video and storytelling. Earned Media will Require Attribution.

Advertising 272

Advertising Advertising Storytelling Media 272

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Engineering Community 329

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn Conference 96

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. Great writing is never about processing events, processing life.

Storytelling 60

Storytelling Writing Conference Radio 60

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Nominate your customers using this form. Share this link with them.

Case Study 185

Case Study Training Writing Storytelling 185

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

How To 78

How To Resources Storytelling Community 78

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Speaking Engagements Though in-person events have taken a backseat in recent days, we can expect them to return in force one day.

Training 195

Training Media Training Reputation Crisis Communications 195